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Team Pumpkin - Engagement Lead
Team PumpkinHyderabad, India13 days ago
Job descriptionUtilize data and insights from YouTube and Instagram analytics to refine strategies for video content and social media engagement. Track key metrics (views, likes, comments, shares, watch time, engagement rate) to ensure that video content is performing as expected and resonates with target audiences. Analyze trends in audience behavior and engagement to continually optimize content creation and Ads (TV & YouTube) : Lead the creation and execution of video ad campaigns across both traditional TV and digital platforms (YouTube, OTT). Collaborate with creative teams to develop compelling video content that aligns with brand goals. Monitor and analyze video ad performance to ensure that campaigns meet KPIs and deliver measurable Content Creation : Oversee the development and distribution of video content across channels, ensuring it aligns with the brand's voice and objectives. Manage the creative process, working closely with content teams and agencies to ensure high-quality content On-premises Branding : Plan and execute physical branding strategies for retail locations, events, trade shows, and other in-person marketing initiatives. Ensure that physical branding aligns with overall marketing strategy and brand (Search Engine Optimization) : Lead SEO strategies to improve organic search rankings and drive traffic to digital properties. Stay up to date on SEO best practices and algorithm updates, and apply this knowledge to drive sustained growth in organic Management and Content Strategy : Develop and implement a content strategy that includes blogging, ensuring that it drives traffic and supports SEO initiatives. Oversee the creation of high-quality, informative blog posts that resonate with target audiences and improve organic search and Results-Oriented Approach : Provide strategic direction and leadership to cross-functional teams (marketing, content, design, analytics, etc.) to ensure alignment with overall business goals. Track and report on campaign performance, and be accountable for achieving key business metrics such as lead generation, customer acquisition, and sales 10-13 years of experience in marketing, with a strong focus on digital and performance marketing, content creation, and traditional Strong understanding of performance marketing tools and platforms (Google Ads, Facebook Ads, etc. Expertise in video content strategy, production, and optimization. Experience with SEO, SEM, and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Ability to analyze and act on marketing data to optimize campaigns. Strong leadership and team management Typically, a Bachelor's degree in Marketing, Business, or a related field, though experience is often weighted more heavily than formal Attributes Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies. Creative with a passion for developing innovative and engaging content. Excellent communication skills to work effectively with internal teams and external partners. Results-oriented with a track record of driving business growth through strategic marketing The selected candidate will be required to work on-site at the client's location, 6 days a week.
Location : Gachibowli.
Role Overview :
An Engagement Leader with10to13 years of experience would oversee a wide variety of marketing activities, focusing on optimizing customer engagement and driving business results.
This role requires a strategic thinker with hands-on experience in performance marketing, content creation, and data-driven Marketing :
- Develop, execute, and optimize paid advertising campaigns across multiple channels, including Google Ads, Facebook / Instagram, and other digital platforms.
- Ensure maximum ROI from campaigns by continuously analyzing performance and making necessary adjustments.
- Expertise in targeting, segmentation, and budget allocation to improve the effectiveness of marketing spend.
ATL (Above the Line) and BTL (Below the Line) Oversee large-scale brand-building campaigns that target mass audiences via TV, print, and Manage more direct, localized, and targeted marketing efforts, such as in-store promotions, events, and experiential marketing to drive direct engagement and and Instagram Analytics :
(ref : iimjobs.com)
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Team Lead • Hyderabad, India
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