Creative Strategist (for Ecommerce Brands)
ConfidentialGurugram, Gurgaon / Gurugram, India4 days ago
Job descriptionWrite UGC ad scripts tailored for different funnels (TOF, MOF, BOF) Identify and adapt viral ad formats for client campaigns Collaborate with editors and designers to turn scripts into winning creatives Plan, negotiate, and execute influencer campaigns for D2C brands Create influencer briefs and ensure deliverables meet campaign goals Manage timelines, approvals, and content delivery Oversee content planning and execution across platforms Develop content calendars and campaign concepts aligned with growth goals Analyze social media performance and refine strategies based on data 3+ years of experience in creative strategy, content, or growth roles in agencies Strong background in D2C brands and eCommerce-focused campaigns Proven ability to script UGC ads and drive measurable campaign results Hands-on experience with social media management and content planning Good design sense + ability to guide designers and editors on ad templates Familiarity with AI tools (ChatGPT, Foreplay, MidJourney, Canva, etc.) for creative ideation Work directly on fast-scaling D2C brands with visible impact Opportunity to experiment with viral formats and bold creative ideas High-ownership role with rapid growth opportunities
The Creative Strategist will be the bridge between strategy, content, and performance, responsible for leading creative directions, scripting high-converting UGC ads, and managing influencer-driven campaigns. This role is perfect for someone who thrives on understanding consumer psychology, spotting trends, and crafting formats that go viral.
Key Responsibilities
1. Creative Strategy
- Develop and brief paid media creatives across Meta, TikTok, and YouTube
- Research competitors and trends to propose new ad angles and creative formats
- Build moodboards and swipe files to guide the creative + design team
2. Scripting & UGC
3. Influencer Campaigns
4. Social Media Strategy
Requirements
Why Join Us
How to Apply
Send your CV, portfolio (UGC scripts, ad campaigns, or social case studies), and a short note about your favourite ad campaign.
Skills Required
Social Media Management, content planning
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Creative Strategist • Gurugram, Gurgaon / Gurugram, India
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