Creative Strategist

Role Overview

Develop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.

Key Responsibilities

Strategic Planning

Develop creative strategies aligned with business objectives and target audience insights

Create creative briefs that translate business goals into actionable creative direction

Map customer journey touchpoints and optimize creative messaging for each stage

Analyze competitor creative strategies and identify market opportunities

Content Strategy & Planning

Develop content calendars and creative asset roadmaps

Plan creative testing frameworks for continuous optimization

Create platform-specific content strategies (social, marketplaces, paid ads)

Establish content pillars and messaging hierarchies for brand consistency

Research & Insights

Conduct consumer research and trend analysis to inform creative direction

Analyze creative performance data to optimize future campaigns

Monitor marketplace trends and platform algorithm changes

Develop customer personas and behavioral insights for creative targeting

Cross-functional Collaboration

Work closely with performance marketing team to align creative with campaign objectives

Collaborate with tech team on user experience and conversion optimization

Support retention team with creative assets for email and WhatsApp campaigns

Partner with data analyst to measure and improve creative effectiveness

Key Performance Indicators

Creative strategy impact on campaign performance

• Testing framework effectiveness and optimization results
• Strategic brief quality and creative team satisfaction
• Client strategy presentation success rates
• Creative asset performance across platforms

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