Assitant Manager- Affiliate & Retention Marketing

About US : Grapes, India’s leading Integrated communications agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions. Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. Responsibilities Plan, run, and optimize campaigns across Google Ads (Search, Display, PMax, Shopping, YouTube) and Meta Ads (Facebook & Instagram). Drive performance and sales-led campaigns to achieve business goals. Manage and optimize Google Merchant Center feeds. Set up and maintain accurate tracking using Google Tag Manager (GTM). Monitor, analyze, and report campaign performance using Google Analytics and other reporting tools. Manage campaign budgets, targeting, and bidding strategies to maximize ROI. Stay updated with the latest trends, features, and best practices in performance marketing. Requirements 2 to 3 years of proven experience in managing Google & Meta Ads campaigns. Hands-on experience with GTM, Shopping Ads, and campaign reporting. Strong knowledge of performance marketing, analytics, and digital advertising platforms. Excellent analytical and numerical skills with a data-driven mindset. Ability to manage multiple campaigns, budgets, and performance goals effectively. Strong attention to detail and passion for achieving measurable results. Why Join Us? Opportunity to work on high-impact campaigns across multiple platforms. Collaborative and growth-oriented work environment. Exposure to the latest tools and digital marketing strategies.