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Fidelity International - Manager - Performance Marketing

Fidelity International - Manager - Performance Marketing

FIL India Business and Research Services PrivateGurugram, India
3 days ago
Job description

About Your Role :

  • We are looking for an experienced Performance Marketing Manager to come and lead our Programmatic Display channel and Native Advertising.
  • You'll play a pivotal role in driving measurable new customer growth - contributing to the wider success of our Customer Growth and Retention Marketing team.
  • You'll have a strong background in display marketing, but also have broader paid media channel experience to draw from as channel responsibilities may evolve over time.
  • Experience in Native advertising would be very desirable.
  • You'll have excellent analytical skills, be able to juggle competing deadlines and have strong stakeholder management skills as this role is supported by a digital agency.
  • Your natural curiosity and relentless attention to detail enable you to spot innovation opportunities and swiftly address problems or performance gaps.
  • Relishing close collaboration with your Performance Marketing colleagues to ensure together you drive efficient, cross-channel prospect demand generation.

Key Responsibilities :

Programmatic Marketing Strategy :

  • Develop the Programmatic Display and Native advertising strategy tasked with generating / cultivating prospect demand to grow new prospect acquisition.
  • Develop the annual display and native marketing plan and associated forecast / budget plan.
  • Closely collaborating with the Brand & Acquisition Campaign, Site Performance and Product Marketeers.
  • Covering always on and campaign integration periods.
  • Identify optimal use of DSPs, Ad Exchanges and other programmatic partners to maximise audience targeting
  • Analyse customer data and behaviour to identify opportunities for prospect acquisition across various products and services within display.
  • Drive display and native performance forward by utilising the latest tools and keeping on top of the latest opportunities and threats, adapting the strategy accordingly.
  • Execution and Optimisation :

  • Plan, execute and optimise Programmatic Display and Native campaigns and always-on activity (in conjunction with our digital agency) to drive maximum visibility, efficiencies and new customer conversion rates
  • Develop advanced audience targeting strategies and manage display budgets to drive prospect acquisition and conversions (application start rates).
  • Oversee campaign timelines, budgets, and deliverables with a focus on quality and efficiency.
  • Working with content creators to ensure ads align with brand messaging and audience interests.
  • Continual focus on campaign optimisation / innovation, ensuring test and learn / campaign optimisation is core to the plan.
  • Including effective collaboration with other Performance Marketing channel leads to ensure optimal / flexible use of digital budget where we are seeing greatest potential / ROI.
  • Collaboration :

  • Effective relationship management of digital agency to ensure Display and Native activity is delivered on time and to high standard
  • Educate the business on latest Display and Native techniques, best-practice and competitor informed insights.
  • Proactively highlight opportunities to support your growth objectives or the broader GPS marketing plan.
  • Performance Analysis :

  • Continuously monitor performance against core KPIs through effective tracking to deliver clear, data-driven reporting and insights.
  • Continue strengthening foundations to enable full funnel modelling in the future.
  • Deliver monthly campaign reports (upstream KPIs) and quarterly KPI Reviews (downstream KPIs).
  • Demonstrate progress against the strategic programmatic roadmap and in year forecasts, whilst highlighting the next priorities.
  • Confidently present plans and insights to stakeholders - building trust and supporting budget allocation.
  • Key Competencies And Experience :

  • Technical Search Expertise : 3+ years of proven experience running display campaigns with a track record of driving results and campaign efficiency.
  • Good understanding of DSPs, SSPs, Ad Exchanges, RTB options and capabilities etc.
  • Proven creative development and optimisation experience, talented at creating suites of engaging, action orientated, on-brand assets.
  • The ideal candidate will have broader paid media channel experience including Native Advertising to draw from as channel responsibilities may evolve over time.
  • Performance Insight and Reporting : Strong analytical skills (ideally with experience using Adobe Analytics) and reporting tools like Power BI.
  • Utilised to monitoring product performance (upstream and downstream) and identify data-driven insights to inform optimisation, prioritisation and inform the broader programmatic strategy.
  • Proactively highlighting gaps to solve and opportunities to assess.
  • Agency Management : Proficient in managing third party partners to drive best practice and maximise value from the relationships, ensuring agreed outputs are delivered.
  • Agency side experience would be valuable in the absence of client-side experience.
  • Communication Skills : Effective communicator, experienced in presenting strategies and building productive relationships.
  • Leveraging data and insights to influence and collaborate with impact amongst a wide range of stakeholders.
  • Project / Campaign Management : Ability to manage multiple initiatives simultaneously, overseeing the execution and optimisation of a range of initiatives.
  • Confident at managing budgets and deadlines to meet objectives.
  • Naturally curious, with relentless attention to detail to spot innovation opportunities and quickly address problems or performance gaps.
  • Focus on Personal Development : Passion for personal development (technical expertise and core competencies), focused on keeping up to date with the latest technical, industry and competency trends and best practise.
  • Proven experience of upskilling others would be an advantage.
  • Industry Experience : Experience working within Financial Services and understanding of UK FCA compliance requirements would be an advantage but not essential

    (ref : iimjobs.com)

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    Performance Marketing Manager • Gurugram, India

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