Influencer Marketing

Influencer Marketing Consultant at El Sol Strategic Consultants [ESSC]

About ESSC

Our vision is to have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values and Goals

Follow ESSC’s policies and good practices

Contribute to the growth of the company through role ownership and accountability

Core Responsibilities

Campaign Ideation to Execution

Understanding the needs of the brand

Setting realistic goals for the campaign

Ideation to Execution of the campaign with credible Creators

Identify impactful, innovative campaigns to stay ahead of trends

Monitor data and ROI

Looking at Data and consumer insights parallely

Create quarterly roadmaps

Execute the approved roadmaps

Trend forecasting

Event Reports

Brand Development & Client Retention

Ensure 100% client retention

Track new / upcoming SME, Creators, etc

Meet Talent Agencies once a month

Develop and foster relationships with brands and 3rd parties on behalf of ESSC

Develop quarterly and annual roadmaps in line with client business goals

Leverage partnerships, sponsorships, and advertising opportunities

Liaise with PR team to create cross-channel strategies

Data tracking

Negotiations

Timely Invoicing & Payouts to be maintained

Contracts to be signed & all other paperwork to be maintained

Influencer & Thought Leadership Engagement

Build relationships with industry leaders to grow awareness

Keep abreast of emerging trends, technologies, and influencer activities

Conduct trend forecasting for clients and their industries

Demarcate lists based on Gen-Z, Gen-Alpha(if needed), Buzz, Brand Building, Sales

Maintain a resource bank of Talent Agencies. Stylist & like

Build relationships to secure better rates

Maintain weekly / daily database of new influencers

Research & Analysis

Commission and undertake market research

Research new business proposals and present to potential clients

Analyze industry trends affecting clients and recommend communication strategies

Team Contribution

Motivate the team and encourage a friendly, open work environment

Maintain a network of resources to deploy when needed

Ensure proper documentation across all initiatives

Location : Mumbai / Delhi

In-Office, Full-Time role