Apty - Manager - Performance Marketing

Manager - Performance Marketing Us :

Apty is a rapidly scaling SaaS company helping global enterprises accelerate software adoption and digital transformation.

With teams across India and the USA, we are building an AI-first Digital Adoption Platform that simplifies user experience, improves productivity, and reduces support overhead.

We're on a mission to build a high-performance and people-centric culture that celebrates innovation, diversity, and growth.

Trusted by millions of users worldwide, including Fortune 1000 Companies, Apty empowers employees to excel in their roles by promoting engagement and enhancing data hygiene.

Key Responsibilities :

• Plan and execute multi-channel paid campaigns within a $3040K quarterly budget aligned to a 255% ROI target.
• Optimize CPL, CAC, and lead-to-SQL conversion through A / B testing and audience segmentation.
• Collaborate with Product Marketing to refine messaging that highlights differentiators in the DAP space.
• Partner with Sales to align MQL and SQL definitions and hand-off processes.
• Analyse campaign performance and report against ROI and attribution accuracy targets.
• Translate product impact metrics (e.g., faster onboarding, reduced user errors) into compelling campaign narratives and conversion-driven assets.
• Champion and evolve our core message Software should work for people across paid, owned, and partner channels.
• Report on lead-to-revenue performance, optimizing conversion paths and aligning efforts with sales Multi-Channel Campaigns : LinkedIn, Search, Retargeting, Video etc.
• Personal-Specific Campaigns : Different messaging for each buyer type.
• Landing Page + Funnel Optimization : Lead magnets / COI calculators, industry landing pages, nurture sequences.
• Performance Turnarounds : Weekly optimization, advanced attribution, pipeline Metrics :
• CPL Target : Under $160 across all channels.
• Conversion Goals : 3%+ landing pages, 18%+ lead-to-SQL.
• Pipeline : 47 SQLs from 250 leads / Quarter.
• ROI Improvement : From 20 cents to $2.55 per dollar You'll Love It :
• High Impact : Your work directly determines Q1 revenue success.
• Data-Rich Environment : Mature product with measurable outcomes.
• Optimization Paradise : Multiple personas, channels, audiences to test.
• Market-Making : Help evolve the DAP category from adoption to business An opportunity to work with a fast-growing SaaS company impacting millions of users globally.
• A collaborative and inclusive work environment.
• Opportunities for professional growth and skill development.
• Competitive salary and benefits package.

Perfect for : Performance marketers who've turned around struggling paid campaigns, are obsessed with multi-channel attribution and get excited about proving ROI in complex B2B sales.

Not for : "Spray and pray" growth marketers this requires strategic thinking and disciplined execution.

(ref : iimjobs.com)