TMRW - Performance Marketing Manager - D2C Segment

Job Description : Performance Marketing Manager D2C

Location : Hyderabad, Telangana.

Department : Marketing.

Reports To : Head of Marketing / the Role :

We are looking for a highly analytical and ROI-driven Performance Marketing Manager to lead and optimize paid media campaigns across our D2C website .

You will be responsible for building and scaling performance marketing strategies across Meta, Google to drive traffic, conversions, and revenue growth.

Key Marketing D2C Website :

• Plan, execute, and optimize campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta platforms (Facebook, Instagram).
• Manage full-funnel campaigns focused on ROAS, CAC, LTV, and conversion rate improvements.
• Use GA4, Meta Pixel, and other analytics tools to measure performance and attribute conversions accurately.
• Collaborate with design and content teams to develop high-performing ad creatives and landing pages.
• Own A / B testing strategy across channels (copy, creative, audience, & Reporting :
• Develop and manage monthly media plans and performance forecasts.
• Maintain strict control over campaign budgets and ensure efficient allocation across channels.
• Provide weekly / monthly reporting on KPIs like ROAS, CPA, CTR, CVR, etc. with actionable insights.
• Identify growth opportunities through data-driven insights and industry Requirements :
• 46 years of hands-on experience in performance marketing for D2C brands.
• In-depth knowledge of Meta Ads Manager, Google Ads (including Shopping & Display), Amazon Advertising Console, Flipkart Ads Manager, and Myntra Ads / MPP.
• Strong analytical and data interpretation skills with proficiency in GA4, Excel, and dashboard tools like Looker Studio / Power BI.
• Understanding of marketing attribution, customer journey mapping, and conversion rate optimization.
• Experience working with fashion, apparel, or lifestyle categories is highly preferred.
• Ability to collaborate cross-functionally and manage agency or in-house creative Qualifications :
• Bachelors degree in Marketing, Business, or related field.
• Certification in Google Ads and Meta Blueprint is a plus.
• Familiarity with tools like KwikEngage for CRM and Clevertap, MoEngage, WebEngage, or similar for retention and funnel tracking.

(ref : iimjobs.com)