Head of Marketing

Head of Marketing

CTC - 42 LPA

Experience Required - 16+ years

Industry - QSR / Fashion / Retail

Role Description :

It's a full-time work from office role at New Delhi with 5 days' work in the week. The role will also involve travel pan India :

• Strategic- Turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
• Manage and report on the monthly marketing budget.
• Lead and motivate a full-time marketing team, designers and PR agency
• Be responsible for the output and performance of our content and digital marketing.
• Stakeholder Management -Work collaboratively with all stakeholders across to ensure there is buy in and understanding about future marketing campaigns.
• Support the sales team with collateral and content to help them convert more prospects.
• Content Marketing - Oversee through our agency, the execution of a variety of content marketing activities – thought leadership, blogs, ads, videos – ensuring quality is high.
• Digital- Be responsible for the website, ensuring content is optimised, and build our presence across our social channels – LinkedIn, Twitter and Facebook.
• Analysis- Track and report on traffic, conversion rates, attribution, web analytics, and pipeline growth.
• Marketing Plans - develop and execute comprehensive marketing plans to drive brand awareness and profitability. Education- Bachelors or Masters in Marketing

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Skills Required

Web Analytics, Content Marketing, Marketing Strategy, Digital Marketing