Head of Marketing

Job Title : Head of Marketing

Location : Greater Noida

Department : Marketing & Communications

Reports To : Vice President Corporate Relations

About the Role :

We are seeking a visionary and strategic Head of Marketing to lead our university's marketing and branding initiatives. This role will be responsible for positioning the institution as a leader in education, strengthening brand visibility, driving student acquisition (B2C) and institutional partnerships (B2B), and enhancing employer branding to attract top faculty and staff. The ideal candidate will combine deep expertise in digital marketing, brand building, and stakeholder management with a passion for advancing the mission of higher education.

Key Responsibilities :

Strategic Marketing & Leadership

• Develop and implement a comprehensive marketing strategy that enhances the university's reputation and supports student enrollment growth.
• Lead, mentor, and manage the marketing team to deliver high-impact campaigns across channels.

Digital, Social & Online Marketing

Brand Building & Employer Branding

B2C (Student Acquisition) & B2B (Partnerships)

Stakeholder Management & Community Engagement

Data-Driven Marketing & Retention

Requirements :

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Skills Required

Digital Marketing, Analytics, Brand Building, Content Marketing, Stakeholder Management, Sem, Social Media, Seo