KollegeApply - Performance Marketing Role

About KollegeApply

Kollegeapply is transforming the way students connect with higher education opportunities. As a centralized discovery and admissions platform, we help students make informed decisions while enabling colleges to enhance visibility, engagement, and enrollment.

What you'll Do :

• Own & scale paid campaigns across Meta, Google, and NewsBreak (search, display, video, app, shopping as relevant).
• Continuously optimise toward ROAS / CAC targets : audience, bids, budgets, creatives, placements, and landing pages.
• Analyse data - act fast : build dashboards, run cohort / geo / creative analyses, and double down on winners; cut waste.
• Leverage AI & automation : ChatGPT for copy / iterations, rules / alerts, scripts, and smart workflows to speed testing.
• Experiment rigorously : A / B tests on ads, creatives, LPs; maintain a structured experimentation backlog.
• Collaborate cross-functionally with Creative, Product, Sales, and Analytics to hit growth goals.
• Report weekly on pipeline / metrics, insights, and next actions.

What makes you a great fit

Education : Bachelor's degree (quant / marketing preferred). Alumni from IIT / IIM / NIT / PEC / ISB or other top-tier universities are a plus-not a requirement.

Bonus : Google / Meta certifications, GTM / GA4 expertise, creative testing chops, or marketplace / app UA experience.

Tools stack you'll touch.

How we'll measure success (KPIs)

What we offer

(ref : iimjobs.com)