Marketing Director

About Newton SchoolCome be part of a rocket ship that's creating a massive impact in the world of education!On one side you have over a million college graduates every year with barely 5% employability rates and on the other side, there are thousands of companies struggling to find talent. Newton School aims to bridge this massive gap through its personalized learning platform. We are building an online Institute and solving the deep problem of the employability of graduates.We have a strong core team consisting of alumni from IIT's and IIM's, and have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft - among others. On this mission, we are backed by some of the most respected investors around the world, - RTP Global, Nexus Venture Partners, and a slew of angel investors including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.Role and Responsibilities : - Develop a go to market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.- Analyse brand positioning and consumer insights and own growth marketing strategy and inform our customer-facing experience across acquisition and retention.- Build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV / payback) and own achievement of weekly and monthly KPIs.- Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).- Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.- Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.- Collaborate with functional partners to forecast and plan company revenue growth.Requirements : - 6 - 8+ years of prior experience in Marketing strategy- Prior experience in driving engagement on social or internal platforms with creation of event calendars and innovative engagement events will be useful- Excellent on problem solving, breaking problems in smaller chunks, creating structure from scratch.- Demonstrated ability of proactive communication & handling multiple stakeholders.Our Way Of Working- An opportunity to work on something that really matters.- A fast-paced environment to learn and grow. High transparency in decision making.- High autonomy; freedom to take risks, to experiment, and to fail.- Market competitive salary.We promise a meaningful journey with smart people, with opportunities to learn & grow. Plus, you can sleep peacefully knowing you are impacting lives in a big way, every day!