Marketing Director

Job Overview

Primary responsibilities include Strategy development, Competitive assessment, Product launches, Off-line events, Pricing, Promotions, Demand generation, and increasing awareness and preference. This role combines strategic leadership with hands-on execution in Digital Marketing, Market intel and Product Communication. Will work closely with Sales, Product Management to strengthen Brand visibility, enhance customer engagement and accelerate business growth.

Primary Responsibilities / DUTIES

• Develop and execute Marketing plan aligned with business growth objectives
• Define brand positioning, messaging and value proposition across product segments.
• Partner with leadership on GTM strategies, new product launches and market expansion.
• Track market trends, competitor moves, and emerging industrial trends to guide strategy.
• Running marketing campaigns and events
• Lead Digital Marketing strategy covering SEO, SEM, paid campaigns, social media and Analytics.
• Manage digital & event agencies, drive marketing automation, and data driven decision making to enhance ROI
• Developing and delivering marketing and communications strategies for the business
• Maintains customer segmentation across multiple industry verticals including applications, pain points, and growth drivers
• Owns strategy to drive funnel growth and yield improvements to drive revenue.
• Leads Inside Sales / Technical Customer Support that enables lead conversion and customer satisfaction.
• Leadership : responsible for mentoring and development of marketing team.
• Working closely with the company's Sales team, enabling them to meet their commercial objectives by providing them with appropriate Sales enablement tools, materials and presentations.
• Lead change – supports activities that position the business for the future; offers novel ideas and perspectives
• Guiding the day-to-day activities of the marketing team
• Translates function / KPI goals into actions for direct reports

Experience / Qualifications

Last Update by : Jaison Isaac

Date : 08 Oct 2025

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive : For you, for us, for growth.

About Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [HIDDEN TEXT].

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. We are a customer-obsessed market leader with a strong reputation for reliability, quality and safety.A wholly owned subsidiary of Fortive Corporation (www.fortive.com), Fluke is a global corporation headquartered in the greater Seattle area. Driven by the successful Fortive Business System, Fluke offers the passion of a startup with the resources of a Fortune 500 company. We are focused on the growth of our individual employees, teams and the Fluke brand.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [HIDDEN TEXT].

Skills Required

Social Media, Marketing Automation, Digital Marketing, Sem, Analytics, Seo