Marketing Director – Demand Generation & Strategy (B2B Events)

Job Description

Role Overview

We are looking for a Marketing Director to lead our marketing department and own the complete demand generation engine for our global B2B events portfolio. The ideal candidate brings deep expertise in digital and demand generation, understands modern SEO in the era of generative AI and LLMs, and has proven success with multi-channel paid advertising, go-to-market strategy, and team leadership. This role requires both strategic vision and hands-on execution to scale registrations, sponsorship ROI, and overall event visibility.

Key Responsibilities

Strategy & Demand Generation

Build and oversee the complete demand generation stack — from awareness to conversion.

Develop GTM strategies for new and existing events, aligned with business growth targets.

Lead integrated campaigns across paid search, social, display, retargeting, email, content syndication, and ABM.

Ensure SEO and content strategies reflect the latest trends in AI-driven and generative search.

Leadership & Department Oversight

Manage and grow a high-performing marketing team across digital, content, and design.

Set clear KPIs for demand generation, registrations, MQLs, and ROI.

Drive cross-functional alignment with sales, production, and sponsorship teams.

Analytics & Performance

Own marketing metrics such as CPL, conversion rate, MQL–SQL pipeline, and sponsor digital reach.

Use advanced analytics, automation, and AI tools to optimize campaigns and improve outcomes.

Report performance to leadership with actionable recommendations.

Innovation & Future-Proofing

Stay ahead of evolving digital trends including LLM-based content strategies, AI-powered SEO, and marketing automation.

Test and adopt new channels and technologies that can scale event impact and ROI.

Requirements

Required Experience

• 5–7 years of experience in marketing, with

at least 3 years leading demand generation for B2B events (conferences, summits, exhibitions).

Skills & Competencies

Preferred Background

Requirements