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Content Lead

Content Lead

ConfidentialBengaluru / Bangalore
30+ days ago
Job description

About the Role :

  • As a Content Lead, you will develop and execute a content strategy that enhances our brand visibility, engages our audience, and drives business goals.
  • You will oversee content creation, distribution, and performance, ensuring consistency in messaging across all channels.
  • You will work closely with marketing, product, and design teams to craft compelling narratives that educate, inform, and inspire action

Roles and Responsibilities :

Content Strategy & Planning

  • Develop a comprehensive content strategy aligned with marketing and business goals.
  • Conduct content audits & competitor analysis to identify gaps and opportunities.
  • Create and manage a content calendar for blogs, social media, email, and other
  • digital channels.

    • Content Creation & Oversight

  • Lead the creation of high-quality, engaging, and SEO-optimized content.
  • Work with writers, designers, and videographers to produce compelling brand narratives.
  • Ensure all content is accurate, brand-aligned, and resonates with our audience.
  • Edit and proofread content to maintain consistency and quality.

    • Content Distribution & Promotion

  • Identify the best distribution channels (blogs, social media, email, paid media, etc.).
  • Work with the social media and SEO teams to amplify reach and engagement.
  • Leverage data-driven insights to re ne content promotion strategies.

    • Performance Tracking & Optimization

  • Monitor content performance metrics (traffic, engagement, conversions).
  • Use analytics to optimize content for better reach and impact.
  • Prepare reports and share insights with stakeholders to re ne the content approach.

    • Brand Voice & Leadership

  • Maintain a consistent brand voice, style, and messaging across all content.
  • Stay updated with industry trends & best practices in content marketing.
  • Lead and mentor a team of content creators.

    • Skills we are looking for :

  • Experience : 5 - 8 years in content marketing or a related eld.
  • Expertise : Strong understanding of content strategy and SEO.
  • Storytelling : Exceptional writing, editing, and content development skills.
  • Analytical Thinking : Ability to track performance metrics and optimize content.
  • Collaboration : Works well with marketing, design, and product teams.
  • Experience in healthcare or wellness is a plus but not mandatory.

    • Compensation and Benefits :

  • Competitive Salary
  • We provide Biannual-based increments based on company performance.
  • We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents.
  • Our company culture is considered one of the best in the industry. Youll get to
  • work with smart, inclusive, meritocratic team & leaders.
  • Our People NPS is >

    • 90% and Glassdoor rating is also in the top 10% of companies.

    Skills Required

    Content Strategy, Project Management

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    Content Lead • Bengaluru / Bangalore

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