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Marketing & Lead Generation Operations Manager

Marketing & Lead Generation Operations Manager

NeoDrafts IncHyderabad, Telangana, India
25 days ago
Job description

About Neodrafts

Neodrafts is a leading B2B lead generation and digital marketing company that helps brands grow through high-quality campaigns and data-driven strategies. We deliver measurable results by connecting businesses with the right audience at the right time.

We’re building a fast-paced, performance-driven culture where innovation and execution come together. If you want to play a key role in scaling one of the top lead generation firms, this is the place.

Position Summary

We are seeking a Marketing & Lead Generation Operations Manager (WFO) who will take full ownership of driving revenue for Neodrafts. This role combines lead generation, campaign execution, client success, and operational excellence .

You will :

  • Design and execute lead generation campaigns,
  • Convert qualified prospects into long-term client engagements, and
  • Build scalable processes to deliver strong ROI.

This is a high-impact, office-based role for someone who thrives in growth environments, understands B2B funnels, and wants to scale Neodrafts into a global leader in lead generation.

Key Responsibilities

Lead Generation & Revenue Growth

  • Research, identify, and qualify high-value B2B prospects across industries (US / Global).
  • Run outbound campaigns (email, LinkedIn, digital) to generate qualified leads.
  • Own the pipeline from prospecting → nurturing → conversion into active clients.
  • Consistently achieve revenue and growth targets.

    • Marketing Campaign Execution

  • Plan, execute, and optimize multi-channel campaigns for Neodrafts and client projects.
  • Develop persuasive outreach content (emails, LinkedIn messages, landing pages).
  • Test and refine messaging, subject lines, and workflows for higher engagement.
  • Use automation and marketing tech stack (HubSpot, Apollo, ZoomInfo, LinkedIn Sales Navigator, Mailchimp).

    • Client Engagement & Retention

  • Conduct discovery calls to understand client needs and align solutions.
  • Present Neodrafts’ capabilities and ensure smooth onboarding of new clients.
  • Act as the main point of contact, ensuring campaigns deliver promised results.
  • Build long-term client relationships with reporting, updates, and performance reviews.
  • Identify upselling and cross-selling opportunities to maximize client value.

    • Operations & Process Management

  • Maintain CRM hygiene with detailed tracking of prospects, campaigns, and client interactions.
  • Automate reporting dashboards for pipeline, conversions, and ROI tracking.
  • Streamline lead gen workflows for efficiency and scalability.
  • Collaborate with internal teams (content, design, strategy) to ensure timely delivery.

    • Strategy & Growth

  • Work closely with leadership to refine go-to-market strategies and service offerings.
  • Identify new industries / verticals to expand Neodrafts’ client base.
  • Contribute to thought leadership content, case studies, and marketing assets.
  • Monitor competitor activity and industry trends to keep Neodrafts ahead of the curve.

    • Key Requirements

  • Experience : 3–6 years in B2B lead generation, demand generation, or marketing operations (US / Global market preferred).
  • Revenue Focus : Proven success in generating leads and converting them into paying clients.
  • Technical Skills : Hands-on experience with CRM and lead gen platforms (HubSpot, Salesforce, Apollo, LinkedIn Sales Navigator, ZoomInfo, Mailchimp).
  • Marketing Knowledge : Deep understanding of B2B funnels, targeting, email best practices, and campaign automation.
  • Client Success : Strong ability to manage onboarding, retention, and upselling.
  • Communication : Excellent spoken and written English; persuasive in pitching and outreach.
  • Mindset : Growth-driven, proactive, and comfortable in a performance-based culture.
  • Education : Bachelor’s degree in Marketing, Business, or related field preferred.
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