Moshi Moshi - Brand Strategist

Brand Strategist Us : We are not just an AD agency or a creative agency, we are a Communication Company.

Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it.

Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others.

We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role : Brand Manager - Brand Consultancy Team

Experience Level : 3+ Years

Location : Bangalore, Karnataka (On-site)

Job Overview : Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form content? Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization.

In this role, you will be responsible for producing high-quality articles, blog posts, and web content that captivate our audience, drive organic traffic, and elevate our online presence.

Roles and Responsibilities :

• Define, plan, and execute brand research - primary and secondary.
• Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.
• Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities, and threats.
• Develop brand positioning statements and value propositions that differentiate the company in the marketplace.
• Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.
• Present brand strategies, recommendations, and campaigns.
• Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 4-5 years in brand development and management.
• Experience in developing and launching successful brand campaigns.
• Strong analytical skills and ability to interpret data, consumer insights, and market research findings.
• Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.
• Strong leadership and management skills.
• Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role :

(ref : iimjobs.com)