Talent.com
Brand and Marketing Strategist

Brand and Marketing Strategist

Chatha Foods LimitedRepublic Of India, IN
6 days ago
Job description

Company : Chatha Foods Limited

Location : Corporate Office (Mohali, Punjab)

Reports To : Managing Director

Direct relation : Brand Design Teams (Agency), Product Management (R&D), Digital Marketing,

Consumer Insights (NSMs)

1. About Chatha Foods

Chatha Foods Ltd. is a leading BSE-listed food manufacturing company with over two decades of

expertise in developing and producing value-added food solutions for both domestic and

international markets. The company operates multiple state-of-the-art facilities, specializing in

ready-to-cook (RTC) and ready-to-eat (RTE) products across chicken and vegetarian categories.

With a strong foundation in food technology, innovation, and quality systems, Chatha Foods

partners with major QSR chains, retail brands, and export customers. Its new fully automatic Veg

Unit marks a strategic expansion into flatbreads, RTE rice, gravies, sauces, and frozen snacks,

reinforcing the brand’s commitment to innovation, automation, and consumer-focused product

development

2. Role Overview

The Chief Marketing Officer (CMO) will lead the marketing and brand strategy for Chatha Foods

portfolio. This includes B2B, private label, institutional, retail, and export markets, with a strong

focus on brand creation, portfolio premiumization, and digital presence. The CMO will be

responsible for positioning Chatha Foods as a trusted and innovative food manufacturing brand

across India and international markets.

3. Key Responsibilities

A. Strategic Brand Leadership

  • Develop and execute a unified marketing strategy across RTC, RTE, Frozen Chicken and Veg

product categories.

  • Define the brand architecture (corporate, sub-brands, etc).
  • Drive consumer insights, category research, and positioning for both domestic and export

    • markets

  • Build brand equity through design, storytelling, and digital engagement.

    • B. Product & Portfolio Management

  • Partner with R&D and Operations to define go-to-market strategy for new launches
  • Lead product pricing, packaging, and channel differentiation (QSR, HoReCa, modern trade,

    • export).

  • Manage packaging artwork, KLD development, and compliance with FSSAI and export

    • norms.

    C. Sales & Channel Enablement

  • Collaborate with Sales Heads (Domestic & Export) to drive trade marketing programs and

    • channel activations.

  • Build distributor engagement programs, POS visibility, and B2B campaign support.
  • Implement category growth strategies for key accounts

    • D. Digital, Communication & PR

  • Develop a strong digital and content marketing strategy — website, social media, influencer

    • collaborations, and performance marketing.

  • Oversee corporate communication, press releases, investor-facing branding (post BSE

    • listing).

  • Strengthen employer branding and CSR-related visibility.

    • E. Analytics & ROI

  • Define marketing KPIs and ROI measurement frameworks.
  • Lead market intelligence and competitor benchmarking.
  • Present monthly performance dashboards to the leadership team.

    • 4. Qualifications & Experience

  • MBA in Marketing / Brand Management from a Tier 1 or 2 institute.
  • 15+ years of marketing leadership experience in FMCG / Food Manufacturing / QSR / Frozen

    • Foods sectors.

  • Proven track record in brand building, new product launches, and digital-led marketing.
  • Strong commercial acumen and experience working cross-functionally with sales, R&D, and

    • operations teams

    5. Key Competencies

  • Strategic and creative thinker with strong commercial orientation.
  • Excellent leadership and communication skills.
  • Data-driven and digitally savvy
  • Proven ability to manage agencies, design partners, and internal creative teams
  • Passion for food innovation and consumer engagement

    • 6. KPIs / Success Metrics

  • Brand Performance : Awareness, market share growth, brand equity score.
  • Portfolio Launches : On-time GTM execution, sales target achievement post-launch
  • Digital Marketing ROI : CAC (Customer Acquisition Cost), engagement rate, lead conversion,

    • social reach.

  • Channel Impact : Sales uplift through trade programs, distributor satisfaction.

    • 7. Compensation Range

  • Base Salary : TBD
  • Variable Pay : 10–20% (based on KPIs and profitability)
  • Benefits : Car / allowance, relocation support
  • Long-Term Incentive : Performance-linked profit share

    • 8. Why Join Us

  • Lead one of India’s most integrated RTC / RTE manufacturing plants
  • Drive efficiency, innovation, and profitability
  • Be part of a progressive, professionally managed, BSE-listed organization

    • Apply Now : paramjit_chatha@cfpl.net.in / june_swer@cfpl.net.in

    Create a job alert for this search

    Marketing Strategist • Republic Of India, IN

    Related jobs
    • Promoted
    Brand Strategist

    Brand Strategist

    C5iRepublic Of India, IN
    We are seeking a strategic thinker who can translate data, market intelligence, and cultural insights into meaningful brand strategies and actionable recommendations for clients.The Brand Strategis...Show moreLast updated: 27 days ago
    • Promoted
    Skincare Brand Strategist

    Skincare Brand Strategist

    CommunalPune, Republic Of India, IN
    This role is pivotal in driving the end-to-end brand strategy and business performance for Communal’s skincare portfolio. The Brand Manager will hold complete P&L responsibility, spearhead brand dev...Show moreLast updated: 1 day ago
    • Promoted
    Senior Brand Strategist

    Senior Brand Strategist

    SchbangRepublic Of India, IN
    You’ll work closely with internal teams and clients to bring ideas to life while maintaining strong relationships and driving measurable impact. Act as the main point of contact between the client a...Show moreLast updated: 30+ days ago
    • Promoted
    Branded Content Strategist

    Branded Content Strategist

    Collective Artists NetworkRepublic Of India, IN
    Branded Content Sales / Business Growth Manager.The ideal candidate will be responsible for client acquisition, pitching creative content solutions, and ensuring successful campaign execution for Co...Show moreLast updated: 21 days ago
    • Promoted
    Brand Ambassador Strategist

    Brand Ambassador Strategist

    El Sol Strategic ConsultantsRepublic Of India, IN
    Associate Marketing Consultant at El Sol Strategic Consultants [ESSC].We’re looking for someone with a strong eye for.A keen sense of market awareness and networking ability is key to thrive in thi...Show moreLast updated: 1 day ago
    • Promoted
    Brand and Partnership Strategist

    Brand and Partnership Strategist

    CESChennai, Republic Of India, IN
    We are looking for a dynamic Marketing Manager to lead our Employer Branding, Thought Leadership, and Strategic Partnership initiatives. This role is ideal for a marketing professional passionate ab...Show moreLast updated: 1 day ago
    • Promoted
    Sr. Brand Solutions Strategist

    Sr. Brand Solutions Strategist

    SchbangRepublic Of India, IN
    Years of experience in a relevant field.Major Roles & Responsibilities : .Interacting with the account planning team and devising an appropriate campaign strategy. Act as the main point of contact in ...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Strategist

    Brand Strategist

    OCS IndiaRepublic Of India, IN
    As a Country Marketing Manager, you’ll be the local voice of our brand, helping us retain, grow, and gain customers through compelling content, commercial alignment, and digital marketing.You’ll wo...Show moreLast updated: 29 days ago
    • Promoted
    Brand Engagement Strategist

    Brand Engagement Strategist

    Thick&Thin MediaNew Delhi, Republic Of India, IN
    Someone who can own client relationships, understand briefs deeply, and translate them into creative directions that work. You’ll work closely with our content and design teams to make sure every ca...Show moreLast updated: 1 day ago
    • Promoted
    Brand Communication Strategist

    Brand Communication Strategist

    Acumen Creative StudioNew Delhi, Republic Of India, IN
    Planner – Brand & Communication Strategy.We’re looking for a strategic planner.The role involves developing insight-driven strategies, shaping campaign roll-outs, and ensuring creative and brand al...Show moreLast updated: 1 day ago
    • Promoted
    Marketing and Brand Strategist

    Marketing and Brand Strategist

    Manetain StoreRepublic Of India, IN
    Mumbai | 🕐 Full-time | 🏢 On-site.We’re looking for a dynamic and data-driven •Marketing & Brand Head • to lead the overall marketing strategy and brand building for our growing company.This is a l...Show moreLast updated: 30+ days ago
    • Promoted
    Regional Brand and Sales Strategist

    Regional Brand and Sales Strategist

    Kushals Fashion JewelleryChennai, Republic Of India, IN
    Regional Marketing Manager is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for dr...Show moreLast updated: 1 day ago
    • Promoted
    Brand Partnerships Strategist

    Brand Partnerships Strategist

    Abridge Entertainment VenturesRepublic Of India, IN
    Abridge Entertainment Ventures is a boutique agency providing end-to-end talent and content-driven marketing solutions for brands. Our services range from influencer engagements to content creation,...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Partnership Strategist

    Brand Partnership Strategist

    Fast&Up IndiaRepublic Of India, IN
    The primary responsibilities of the role are as follows : .Identify brand collaboration with expert's category to ensure recommendation of products, engagement strategizing and implementing various i...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Content Strategist

    Brand Content Strategist

    GreatLakesChennai, Republic Of India, IN
    Great Lakes Institute of Management, Chennai (ECR Campus).Brand Marketing & Communications.We are looking for a creative and detail-oriented. Assistant Brand Marketing Manager.Brand & Communications...Show moreLast updated: 8 days ago
    • Promoted
    Brand Strategist

    Brand Strategist

    armorRepublic Of India, IN
    In a world where everything is rapidly becoming commoditised, distribution is and will continue to be a powerful competitive advantage. The future of branding belongs to creators, not corporations.A...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Activation Strategist

    Brand Activation Strategist

    ITC LimitedRepublic Of India, IN
    Job Title : Manager Consumer Activation.To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility : .Enable consu...Show moreLast updated: 18 days ago
    • Promoted
    GreenHonchos - Brand Strategist

    GreenHonchos - Brand Strategist

    GreenHonchos, India
    Role Description : - As a Brand Strategist, you will be the driving force behind developing compelling digital strategies that resonate with target audiences and build strong br...Show moreLast updated: 30+ days ago