Great Learning - Senior Manager - Performance Marketing

The Role :

• Plan, design and execute online customer acquisition campaigns
• Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.
• Plan and manage social media and content marketing campaigns
• Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns
• Measure, analyze and understand marketing metrics to drive marketing decisions
• Manage email lifecycles to nurture leads and engage with customers
• Edit / Write content for marketing collaterals such as ad copies, landing pages, B.Tech. or UG from a reputed institute required
• Experience : At least 4 years of relevant work experience in digital marketing especially PPC

Competency :

1. Experience in executing online customer acquisition campaigns at large scale.

2. Excellent working knowledge of ad platforms like Google AdWords, Display, YouTube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones

3. In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others.

4. Knowledge of leading technology tools used for various marketing campaigns.

5. Go-getter attitude, take complete ownership of the targets as well as delivery portfolio

6. Market intelligence around best practices & current trends.

7. Excellent communication and presentation skills

8. Ability to work in close coordination with senior management on critical time sensitive business initiatives plus.

(ref : iimjobs.com)