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Credgenics - Manager - Performance & Growth Marketing

Credgenics - Manager - Performance & Growth Marketing

CredgenicsNoida, India
12 days ago
Job description

Manager - Performance & Growth Us :

Credgenics is revolutionizing the fintech space with innovative digital solutions in lending, credit, and financial advisory.

As we scale our B2C fintech app, we are looking for a Manager Performance and Growth Marketing to drive paid digital campaigns, app growth, and performance optimization while managing large-scale marketing budgets.

Role Overview :

As a Manager Performance and Growth Marketing, you will be responsible for building and executing digital acquisition strategies to scale our user base from 0 to 1.

You will own end-to-end campaign management across multiple paid digital channels, ensuring high ROI and sustainable user acquisition.

What youll be doing :

  • Develop and execute data-driven digital marketing strategies to drive app downloads, engagement, and retention.
  • Manage and optimize campaigns across Google UAC, Meta Ads, search, display, remarketing, programmatic, and affiliate marketing.
  • Design a scalable growth model focused on sustainable user acquisition.
  • Track and optimize app funnel metrics (attribution, traffic, conversion rates, CAC, LTV, ROI).
  • Implement marketing automation & event tracking to monitor user journeys effectively.
  • Manage and scale marketing budgets efficiently while optimizing KPIs like CPI, CPM, CAC, LTV, acquisition, remarketing, cross-sell, up-sell, and retention.

What Were Looking For :

  • 8+ years of experience in performance marketing for a B2C app-first business (preferably fintech, lending, or credit advisory).
  • Proven expertise in Google UAC, Meta Ads, programmatic advertising, and affiliate marketing.
  • Hands-on experience with app attribution and tracking tools (Appsflyer, Firebase, Branch).
  • Strong analytical skills with proficiency in Google Analytics, Mixpanel, Amplitude, or similar tools.
  • Ability to scale marketing budgets efficiently while optimizing performance metrics.
  • Understanding of incrementality in digital marketing and best practices for user acquisition.
  • Prior experience with ASO (App Store Optimization) is a plus.
  • Knowledge of credit & lending user behavior is an added advantage.

    • Why Join Us?

  • Work at the forefront of fintech innovation with a fast-growing digital platform.
  • Lead and own performance marketing strategies from 0 to 1.
  • Be part of a data-driven, high-impact growth team.

    • (ref : iimjobs.com)

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