Senior Analyst Resource

Senior Analyst Role and responsibilities :

• 2-3 years' Digital analytics implementation experience with Google Analytics Implementation.
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Experience defining analytics tracking requirements, and guiding developers through implementation of those requirements
• Expertise in Google Analytics 4 Tag implementation using GTM or similar tools like Ensighten, Tealium Etc.
• Experience defining and configuring tracking rules, triggers, tags within the tag management tool
• Strong analytical, quantitative and problem solving skills
• Perform metrics implementation tests and ensure that global standards are being utilized
• experience with GTM debug view and any debugger tool.
• Understanding of GTM / GA4 architecture & functioning
• Ability to translate business requirements into solutions
• Create Test Cases for Google Analytics implementation and performing tests / tag audit in UAT / PROD
• Providing Post Implementation support to business users
• Writing Technical specifications for new Implementations
• Ability to create Exploration reports / segments / Custom Dimensions & metrics in GA4

Technical and Functional Skills :

Skills Required

Gtm, Html