Team Pumpkin - Performance Marketing Lead

About the Role

We are seeking a Performance Marketing Lead to spearhead our Paid Media initiatives and drive impactful business outcomes. This role requires a highly strategic and hands-on digital marketing professional with deep expertise in performance marketing across multiple platforms. As the Lead, you will be responsible for managing a high-performing team, executing data-driven campaigns, and scaling digital channels to achieve business growth targets.

The ideal candidate is both a strategist and an executorcapable of analyzing data, optimizing campaigns, and leading cross-functional collaboration while keeping the organization ahead of evolving digital marketing trends.

Key Responsibilities

Paid Media Strategy & Execution

• Develop, implement, and optimize comprehensive paid media strategies across Google Ads, Facebook / Meta Ads, LinkedIn Ads, YouTube, Display, and Programmatic channels.
• Manage campaign setup, targeting, budgeting, bidding strategies, and creative performance to maximize ROI.
• Drive user acquisition, lead generation, and conversion campaigns aligned with business objectives.
• Ensure campaigns meet key KPIs such as CTR, CPC, CPL, ROAS, and overall revenue contribution.

Team Leadership & Management

Data Analytics & Optimization

Market Intelligence & Innovation

Qualifications & Experience

Education : Bachelors degree in Marketing, Digital Marketing, Communications, Business, or a related field (MBA Minimum 5+ years of hands-on experience in Paid Media / Performance Marketing.

Technical Expertise :

Core Skills :

(ref : iimjobs.com)