Job Description : Responsibilities :
- Develop a thorough understanding of the healthcare market, competitive products, and e-commerce market dynamics to gain insights into the latest market trends and competitors' movements.
- Gather, analyze, and distribute intelligence on products, competitors, and customer behaviors across different platforms to support the product development team on product discovery and conceptualization.
- Be the go-to person for the product, collaborate with cross-functional Product, Analytics, and Strategy teams to help determine product vision, strategy, and roadmap of capabilities.
- Conduct regular competitive analysis on feature enhancements and feature rollouts by competitors.
- Use product usage data to understand customer pain points and recommend possible solutions to the product team.
- Constant learning and collaborating with the team to develop best practices on product configuration.
- Designing A / B and multivariate experiments to test out multiple hypotheses.
- Own complete end-to-end analytics of a product pod.
Requirements :
Experience in various Analytics & Data Extraction tools such as SQL, Excel, Tableau, etc. (Good to have - Google Analytics, MixPanel, Metabase, etc.Ability to gather insights around product performance and user engagement / retention fromclickstream data.
Understanding of what drives user engagement and retention, and how data can be used toevaluate this.
Solid presentation and communication skills to highlight data trends, insights, andrecommendations to improve engagement.
3+ years of experience in online products (App / Web products) is a must (3 to 4 years ispreferred).
Experience in instrumentation of data (events, screens, goals, etc) capturing for the aboveplatforms
(ref : hirist.tech)