Job Description :
The Product Team at Tata 1mg plays a pivotal role in driving innovation and shaping the future of healthcare.
As a member of our Product Team, you will be part of a dynamic and collaborative group of professionals dedicated to revolutionizing the healthcare industry through technology-driven solutions
Responsibilities :
- Develop a thorough understanding of the healthcare market, competitive products, and e-commerce market dynamics to gain insights into the latest market trends and competitors' movements.
- Gather, analyze, and distribute intelligence on products, competitors, and customer behaviors across different platforms to support the product development team on product discovery and conceptualization.
- Be the go-to person for the product, collaborate with cross-functional Product, Analytics.
- Strategy teams to help determine product vision, strategy, and roadmap of capabilities.
- Conduct regular competitive analysis on feature enhancements and feature rollouts by competitors.
- Use product usage data to understand customer pain points and recommend possible solutions to the product team.
- Constant learning and collaborating with the team to develop best practices on product configuration.
- Designing A / B and multivariate experiments to test out multiple hypotheses.
- Own complete end-to-end analytics of a product :
- Experience in various Analytics & Data Extraction tools such as SQL, Excel, Tableau, etc.
- Good to have : Google Analytics, Mix panel, Meta base, etc.
- Ability to gather insights around product performance and user engagement / retention from clickstream data.
- Understanding of what drives user engagement and retention, and how data can be used to evaluate this.
- Solid presentation and communication skills to highlight data trends, insights, and recommendations to improve engagement.
- 1+ years of experience in online products (App / Web products) is a must (2 to 4 years is preferred).
- Experience in instrumentation of data (events, screens, goals, etc), capturing for the above platform, Retail / E-commerce experience necessary.
- Supply Chain Analytics experience would be an added advantage
(ref : hirist.tech)