Brand Solutions Lead

Years of Experience :

3-4 years

Department : Integrated Solutions

Purpose of role :

Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.

Major Responsibilities :

Responsible for interacting with clients, understanding briefs, campaign planning and management, monthly evaluation and discuss solutions to enhance the brand’s position.

Thorough knowledge of the plan in hand for accounts under your purview.

Strategizing on monthly digital marketing plans to meet brand objectives basis the client brief.

Upholding the design aesthetics for the brand and constantly endeavoring to elevate the imagery.

Effective and timely implementation of strategies.

Setting timelines for projects basis the brand priorities and managing client expectations by keeping them informed on various activities.

Timely reporting of the brand performance to the client as per the pre-decided scope.

Take regular feedback from the client regarding the quality of work and areas of improvement.

Identifying learnings and implementing suggestions to the strategy basis the report.

Managing and tracking monthly, quarterly and annual budgets for your brands by virtue of AOPs or quarter planning activities.

Identifying opportunities for integrated services for existing clients.

Planning and aiding in implementation of integrated strategies on brands, by driving business value for the same.

Being the primary custodian for the brand when it is an integrated account.

Identify opportunities within the teams to take up more business / projects.