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National Trade Marketing Manager

National Trade Marketing Manager

ConfidentialMumbai, India
8 days ago
Job description

Key Responsibilities :

Sell-Out & Sales Growth

  • Responsibility for driving sell-out across all channels – brand shops, key accounts, modern trade, and general trade.
  • Work closely with Sales teams to ensure achievement of monthly / quarterly sales targets.
  • Design and execute retail activation programs to increase conversion and volume.
  • Trade Marketing & Store Marketing
  • Build and implement national trade marketing calendar to maximize sales impact.
  • Develop and roll out consumer promotions, in-store activities, and branding programs.
  • Ensure brand visibility and strong retail presence across stores nationwide.

Promoter & Training Management

  • Recruit, train, and manage promoters and in-store sales staff.
  • Develop structured training modules on product knowledge, customer handling, and upselling skills.
  • Monitor promoter productivity and design incentive programs to boost performance.
  • Key Accounts & Retail Partnerships

  • Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.
  • Strengthen relationships with large format stores and ensure alignment of activities with sales targets.
  • Track performance of accounts and recommend growth strategies.
  • Analytics & Reporting

  • Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.
  • Report competition activity and recommend proactive action plans.
  • Present regular dashboards on sales and marketing performance to management.
  • Key Requirements :

  • 5–7 years of experience in Consumer Durables(Mandatory) in Trade Marketing & Sell-Out Management.
  • Proven track record of achieving sell-out targets through effective marketing and sales enablement.
  • Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
  • Excellent people management skills with experience in handling large promoter teams.
  • Strong communication, analytical, and negotiation skills.
  • Flexibility to travel extensively across India.
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    Skills Required

    Trade Marketing, Analytics

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