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Purplle.com - Vice President - Operations

Purplle.com - Vice President - Operations

Purplle.comMumbai, India
15 hours ago
Job description

About the Role :

We are seeking a highly accomplished Vice President - Operations with 15+ years of leadership experience in driving large-scale Demand / Supply Planning, Warehousing including Dark stores & retail stores, logistics, and end-to-end supply chain excellence. The

ideal candidate will bring strong expertise across both e-commerce and FMCG environments, with a demonstrated ability to scale operations, build high-performing teams, and deliver seamless customer experiences in a fast-paced, high-growth ecosystem.

Key Responsibilities :

  • Strategic Leadership
  • Define and execute operations strategy aligned with business growth goals.
  • Partner with the CSCO to shape long-term planning for Inventory, logistics, supply chain, and fulfillment.
  • Drive innovation in operational models, leveraging technology, automation, and data-led decision-making.

Key KPIs

  • Business outcome of P&L : Top line delivery for each channel : Purplle.com and Purplle stores
  • Availability of Inventory at Stores / Dark Stores / FC level as per consumer demand
  • Consumer Delivery : Speed (Order to Deliver), ON Time performance against promise (At WH & Logistics level)
  • Cost of operations : Cost per order for B2C, Movement cost per unit for B2B
  • Demand & Supply Planning

  • Leading a team of Demand & Supply Planning to ensure we are able to forecast Demand in all service nodes of Retail stores, Dark Stores, Fulfillment center and able to maintain good on-shelf availability of products across TP (Third Party Brands) and Private Brands
  • Manage sourcing & distribution of TP brand products from Brand House
  • Manage distribution of Private Brands
  • Logistics Management

  • Oversee end-to-end Logistics for B2B (Sourcing, Inter-warehouse movement, movement to retail stores / dark stores) and B2C (Consumer Delivery of orders)
  • Build and optimize a scalable distribution network for urban and non-urban market.
  • Partner with 3PLs, transporters, and warehouse service providers to deliver service reliability and cost efficiency.
  • Warehouse & Fulfillment Operations

  • Lead warehouse strategy, design, and execution across multiple locations including DC / FC / Dark Stores & Retail stores.
  • Drive inventory accuracy, throughput optimization, and SLA adherence.
  • Champion automation, layout optimization, safety, compliance, and sustainability standards.
  • Team & Stakeholder Management

  • Build, mentor, and lead large cross-functional operations teams across geographies.
  • Partner with CXOs, category, finance, and technology teams to deliver customer-first operations.
  • Establish clear KPIs, monitor performance, and drive accountability across the operations function.
  • Process Excellence & Risk Management
  • Champion continuous improvement using Lean, Six Sigma, and other operational excellence frameworks.
  • Build and implement robust risk management and business continuity frameworks.
  • Set up governance, SOPs, and strong internal controls for scalable and compliant operations.
  • Customer-Centric Execution

  • Ensure the customer promise is consistently met through best-in-class fulfillment and delivery.
  • Drive core metrics such as On-Time Delivery, OTIF (On Time In Full), and Customer Satisfaction.
  • Qualifications & Experience

  • 15+ years of progressive leadership in operations, supply chain, logistics, and warehouse management.
  • Strong exposure to both e-commerce / Quick Commerce and Retail ecosystems
  • (preferred : dual experience).

  • Proven success in managing large-scale, multi-location operations in dynamic environments.
  • Hands-on people leadership experience, with ability to inspire large, diverse teams.
  • Strong analytical mindset with demonstrated expertise in automation, process optimization, and cost transformation.
  • MBA / PGDM in Operations, Supply Chain, or equivalent preferred.
  • Key Competencies

  • Strategic yet execution-focused leadership.
  • High adaptability and ability to thrive in ambiguous, high-growth environments.
  • Strong stakeholder management and communication skills.
  • Results-oriented with a sharp focus on efficiency, cost, and customer experience.
  • (ref : iimjobs.com)

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    Purplle.com - Vice President - Operations • Mumbai, India

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