Digital Media Strategy Lead

Location : Preferably Mumbai | Open to Bangalore

Experience : 4–5 years with Digital Media Planning

Employment Type : Full-time

Role Level : Manager

We are seeking an experienced and strategy-driven Digital Media Planner – Manager to lead media planning across channels and campaigns. This role requires strong analytical capability, platform expertise, and the ability to guide internal teams and clients with confidence. You will be responsible for designing data-backed media strategies and ensuring seamless execution and optimisation in partnership with cross-functional teams.

Key Responsibilities

• Lead the creation of end-to-end digital media strategies across Meta, Google, Programmatic, YouTube, and emerging channels.
• Translate client objectives into actionable, measurable media plans with a clear rationale and budget allocation.
• Manage and mentor a team of planners and analysts, ensuring high-quality output and industry-best practices.
• Conduct competitive analysis, audience research, and trend mapping to inform planning decisions.
• Collaborate closely with Creative, Strategy, Insights, and Account Management teams for integrated campaign planning.
• Oversee campaign performance reviews and share actionable insights to enhance efficiency and ROI.
• Maintain strong relationships with platform partners and publishers to evaluate inventory, innovations, and media opportunities.
• Track, report, and present media performance to clients with clarity and strategic recommendations.
• Stay up to date with new technologies, tools, privacy updates, and platform advancements.

Required Skills & Qualifications

Preferred Qualifications