DigiLantern - Digital Media Manager

Description : About the Role :

We are seeking a Digital Media Manager with proven expertise in managing and scaling YouTube channels and digital campaigns.

The ideal candidate will be responsible for the strategic growth, optimization, and monetization of YouTube channels, while also overseeing digital media initiatives across platforms such as Facebook and Instagram.

This role requires a data-driven, creative professional with hands-on experience in video marketing, audience development, and paid media advertising.

You will work closely with content creators, video editors, and performance marketing teams to drive engagement, visibility, and revenue.

Key Channel Management :

• Manage YouTube channels for various clients or internal brands, ensuring consistent growth in subscribers, views, and engagement.
• Build and execute YouTube channel strategies including content planning, publishing cadence, community engagement, and monetization.
• Optimize video titles, descriptions, tags, thumbnails, and playlists for SEO and audience discovery.
• Set up and run various YouTube ad formats : Skippable / Non-Skippable In-Stream Ads, Bumper Ads, In-Feed Video Ads, Outstream Ads, Masthead Ads, etc.

Performance Tracking & Reporting :

Content Strategy & Collaboration :

Digital Advertising & Social Media Campaigns :

Client and Stakeholder Management :

Required Skills & Qualifications :

(ref : iimjobs.com)