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General Manager (Corporate Marketing) - Perfumes

General Manager (Corporate Marketing) - Perfumes

Ally-eXecutive HRIndia
8 hours ago
Job description

Indian FMCG Group Co hiring for it's Perfume vertical. A Sales & Marketing professional who keeps the caliber to build business. Has Sharp Strategy not just plan but execute over exceeding target / s.

  • Position Title : - General Manager – Sales & Marketing (Perfumes)
  • Location : - Noida (Corporate Headquarters)
  • Reporting To : - Sr. Vice President (Marketing)
  • Reports : - No direct reports

Educational Qualification : - MBA in Marketing (mandatory)

Experience Required :

  • 15–20 years of total experience in Sales & Marketing
  • 8–10 years must be in the perfume industry
  • Strong understanding of premium and luxury segments
  • Key Skills & Competencies :

  • Thorough knowledge of the perfume industry (product, packaging, pricing, competition, market trends)
  • Strategic thinking and execution capabilities
  • Excellent communication and analytical skills
  • Creative mindset for branding, packaging, and product innovations
  • Primary Objectives :

  • To build and scale the Perfume category for the organization
  • Lead end-to-end Sales and Marketing operations for perfumes
  • Key Responsibilities :

  • Develop overall product and marketing strategy for perfumes – covering product range, SKUs, pricing, packaging, distribution, and promotion.
  • Engage with multiple sales formats to drive product placement and revenue growth.
  • Conduct competitive scans and provide market intelligence.
  • Oversee consumer research to align with trends and preferences.
  • Collaborate with branding and communication agencies for campaigns and creatives.
  • Innovate on packaging formats for different occasions and consumer segments.
  • Work with perfume vendors for sourcing and development.
  • Design and execute sales promotion plans.
  • Drive sales tie-ups and partnerships to boost market penetration
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    Manager Marketing • India

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