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Advertisement Sales Specialist

Advertisement Sales Specialist

Rajasthan Patrika Pvt. Ltd.India
1 day ago
Job description

Job Title :

Manager / Senior Manager – New Client Development (Ad Sales : Technology Sector)-Strictly from Non-Media Background

Experience : 8 to 12 yrs

Location : Delhi, India

Role Summary :

Rajasthan Patrika Pvt. Ltd. is seeking a dynamic and business-savvy professional from the Technology sector to lead new client acquisition and strategic partnerships for Ad Sales across Print, Radio, OOH, and Digital media .

The role focuses on engaging technology-driven companies, IT service providers, electronics manufacturers, SaaS firms, and digital innovators , offering them integrated, high-impact communication and branding solutions through Rajasthan Patrika’s extensive multi-media network.

The ideal candidate will bring 8–12 years of experience in the technology domain —spanning business development, enterprise partnerships, or corporate sales—and will play a pivotal role in bridging the gap between technology brands and mainstream media visibility .

Key Responsibilities

1. Business Development & Client Acquisition

  • Identify and onboard new clients from the Technology sector — including IT companies, electronics manufacturers, telecom brands, B2B SaaS firms, startups, and tech-enabled enterprises.
  • Build strong pipelines of advertising prospects across Delhi NCR, Gurgaon, Noida, and pan-India tech hubs .
  • Position Rajasthan Patrika as a strategic partner for tech companies looking to strengthen brand visibility, recruitment campaigns, or product launches.

2. Strategic Sales & Solution Design

  • Develop customized advertising proposals integrating Print, Radio, OOH, and Digital channels to deliver 360° communication impact.
  • Leverage a consultative sales approach—understanding clients’ tech offerings, go-to-market plans, and communication needs to propose relevant visibility campaigns.
  • Align Patrika’s media solutions with the client’s brand narrative, product positioning, or innovation story.
  • 3. Relationship Management

  • Build deep, trusted relationships with CMOs, Brand Heads, Marketing Directors, and Corporate Communication teams within the technology ecosystem.
  • Manage client expectations, ensuring high-quality servicing, campaign delivery, and renewals.
  • Serve as a long-term media strategy partner to help clients plan sustained brand presence across markets.
  • 4. Market Research & Intelligence

  • Stay updated on emerging tech categories, product launches, and digital transformation trends .
  • Track marketing spends and advertising patterns in the technology sector.
  • Monitor competition and identify opportunities for Rajasthan Patrika’s platforms in the tech marketing space.
  • 5. Campaign Coordination & Execution

  • Collaborate with internal teams — Creative, Editorial, Radio, Digital, and OOH — to ensure seamless execution of advertising campaigns.
  • Coordinate statutory, brand, and promotional ad placements.
  • Ensure that creative and media deliveries meet both client expectations and Rajasthan Patrika’s quality benchmarks.
  • 6. Revenue Growth

  • Achieve monthly, quarterly, and annual revenue targets for the Technology vertical.
  • Drive cross-platform revenue through integrated media offerings.
  • Create case studies and success stories to attract similar clients and sectors.
  • Key Performance Indicators (KPIs)

  • Number of new technology clients onboarded.
  • Revenue achievement vs. targets from the Technology vertical.
  • Client retention and repeat business ratio.
  • Proposal-to-closure conversion rate.
  • Campaign quality and client satisfaction scores.
  • Candidate Profile

    Essential

  • 8–12 years of experience in Technology / IT / Telecom / SaaS / Electronics / B2B tech sales or partnerships .
  • Strictly non-media background (from the tech industry, not an ad agency or media sales).
  • Proven track record in business development, corporate sales, or client acquisition in the tech domain.
  • Excellent understanding of how tech brands communicate, market, and position themselves.
  • Strong networking and relationship-building skills with senior technology and marketing leaders.
  • Excellent verbal, written, and presentation skills.
  • Based in Delhi , with willingness to travel to NCR and other major tech hubs (Bangalore, Pune, Hyderabad, Mumbai).
  • Desirable

  • MBA / PGDM in Marketing, Technology Management, or Business Development.
  • Exposure to integrated marketing or brand strategy projects within the tech domain.
  • Understanding of brand-building, employer branding, and B2B communication.
  • Analytical and data-driven approach to client development.
  • Personal Attributes

  • Strategic & Analytical Thinker : Understands both business and brand communication objectives.
  • Innovative & Entrepreneurial : Creates new opportunities and identifies untapped markets.
  • Result-Oriented : Focused on measurable business growth and client satisfaction.
  • Collaborative : Works effectively with cross-functional teams.
  • Ethical & Confidential : Handles sensitive client information with discretion.
  • Tech-Savvy : Comfortable with digital tools, CRM, and analytics for lead management.
  • Reporting Structure

  • Reports to : Head – New Business / National Sales Head (Rajasthan Patrika Group)
  • Works closely with : Regional Editorial, Radio, Digital, and Outdoor Media Teams.
  • Compensation & Benefits

  • Competitive fixed + incentive-based pay structure linked to performance.
  • Health insurance, communication, and travel reimbursements as per company policy.
  • Structured growth path within Rajasthan Patrika’s expanding corporate sales ecosystem.
  • Opportunity to represent one of India’s most trusted media brands in the high-potential technology space.
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