Sales Channel Performance Marketing Specialist

Job Title : Sales Channel Performance Marketing Specialist

Location : Hyderabad

Work Mode : Semi Hybrid Mode (4days work from office) and (1 day work from home(either Monday or Wednesday or Friday)) in a week

Job Description :

• Primary Responsibilities : Create the advertising strategy and implement it through Sponsored Ads campaigns on the assigned Sales Channels (marketplaces) where vidaXL sells its products
• Key Qualifications : Bachelor’s degree in marketing and / or Business Administration; PPC experience (paid online advertising), E-commerce knowledge, Soft skills : attention to details, problem-solving abilities
• Minimum Required Skills and Experience : logical thinking, analytics and reporting skills (using excel, being able to interpret numbers), campaign management skills (ability to structure, launch, and optimize PPC campaigns); knowledge of ADS metrics (ACOS, ROAS, TACOS, CTR and their implications), budget management (experience in managing and optimizing AD spend to maximize Return on Investment), good communication skills (presentation skills)
• Preferred Skills and Experience : PPC skills, analytical skills, reporting skills, presentation skills. Sales experience in a Home & Garden niche, and digital marketing skills (paid campaigns on marketplaces like Amazon, eBay, Wayfair etc. or experience with Google ADS, Meta ADS etc or other social media platforms); Knowledge of selling on marketplaces is a plus.
• Minimum years of Experience Required : minimum 1 year of working in a marketing agency or for another brand selling and advertising its products online