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Director, Programmatic Media

Director, Programmatic Media

dentsuRepublic Of India, IN
20 days ago
Job description

About the Role :

We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuring both client-delight as well as aligning with internal stakeholders.

Responsibilities :

  • Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
  • Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.
  • Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
  • Maintaining oversight and proactive management of multiple campaign planning and execution activities.
  • Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
  • Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
  • Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
  • Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
  • Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications :

  • 6+ years of experience with at least 5 years in an agency environment.
  • Deep expertise of planning & execution of both branding and performance mandate from clients.
  • Expert of building PPT decks & single handedly running client meetings.
  • Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.
  • Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.)
  • Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.
  • In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.
  • Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others).
  • Familiar with identity solutions, privacy regulations & other industry initiatives.
  • Excellent communication skills.
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    Programmatic Media • Republic Of India, IN

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