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Director of Digital Advertising & Brand Integration

Director of Digital Advertising & Brand Integration

Media One SolutionsRepublic Of India, IN
9 days ago
Job description

Job Role : Senior Manager / Manager – Digital Ad Sales and Brand Partnerships

Job Overview :

We are seeking a dynamic and driven professional who can lead digital ad sales and brand partnerships for our YouTube entertainment channel and entertainment website. The role involves bringing in advertising deals, branded content integrations, and sponsorships, as well as monetising content through partnerships with brands. The candidate will also work on digital media buying strategies across platforms.

Key Responsibilities :

Ad Sales & Monetisation :

  • Drive digital ad sales for the YouTube entertainment channel and website.
  • Identify, pitch, and close deals with brands and agencies for ad placements, sponsorships, and brand partnerships.
  • Monetise original content, web-series, and shows through product placement and in-content brand integrations.

Brand Partnerships & Integrations :

  • Create innovative brand integration opportunities within digital entertainment content.
  • Collaborate with content and production teams to seamlessly incorporate brands into web-series, shows, and videos.
  • Build strong relationships with advertisers, brands, and media agencies.

    • Digital Media Buying & Strategy :

  • Pitch and sell digital media buying packages to brands across platforms (Meta, Google, YouTube, Spotify, Zomato, Swiggy, Blinkit, Truecaller, PhonePe etc.).
  • Advise clients on best media mix strategies for performance-driven campaigns.
  • Coordinate campaign execution and monitor ROI for clients.

    • Revenue Growth & Market Expansion :

  • Develop and execute strategies to maximise revenue streams from content monetisation.
  • Stay updated on digital advertising trends, media buying innovations, and competitor activities.
  • Achieve and exceed monthly / quarterly sales targets.

    • Required Skills & Qualifications :

  • 6-8 years of experience
  • Proven track record in digital ad sales, brand partnerships, or media buying (preferably in entertainment / digital media).
  • Strong network of brand and agency contacts.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to conceptualise and sell brand integration ideas.
  • Understanding of digital advertising platforms (Meta Ads, Google Ads, YouTube Ads, programmatic buying, etc.).
  • Knowledge of the entertainment, OTT, and digital content ecosystem is a strong plus.
  • Bachelor’s degree in Marketing, Media, Business, or related field. MBA preferred but not mandatory.
  • Self-motivated for achieving revenue targets

    • Key Attributes :

  • Self-motivated and revenue-driven.
  • Creative thinker with a passion for entertainment and digital media.
  • Strong business relationship-building and client management skills.
  • Ability to work independently as well as with cross-functional teams.

    • About Company :

    Visit 'Media One Solutions' Official Website : https : / / www.Mediaonesolutions.Com /

    About our Brand 'ITSMAJJA' :

    Who We Are : A "Digital & Social First" regional entertainment and content platform built for regional audiences. With a futuristic vision for digital content, ITSMAJJA delivers engaging audio-visual experiences to viewers in their native language.

    Our Mission : To empower regional audiences with engaging audio-visual content in their native language, guided by a futuristic view of digital consumption.

    Proven Success (Marathi) : Our iconic projects "Aathvi A," "Dahavi A," and "Paus" have achieved massive reach on YouTube.

    Key Metrics : Views Across All Channels : 1.2 Billion+ Views | 200 Million+ Views on Iconic Web Shows / Web-Series | 1.5 Billion+ Impressions on Iconic Web Shows / Web-Series | 3.2 Million+ Subscribers Base Across All Channels.

    Expansion : We recently launched our new music vertical in Bengali and are preparing to launch in the Gujarati and Marathi markets soon.

    Explore Our YouTube Channels :

    https : / / www.Youtube.Com / c / ItsMajja

    https : / / www.Youtube.Com / @Itsmajjamarathi

    https : / / www.Youtube.Com / @MajjaPink

    https : / / www.Youtube.Com / @itsmajjamusicbangla

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    Director Advertising • Republic Of India, IN

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