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Director of Integrated Media Strategy

Director of Integrated Media Strategy

Publicis MediaRepublic Of India, IN
1 day ago
Job description

Designation : Group Head / Asst Director (depending on experience)

We are looking for a strategic thinker with strong digital fluency who can build strong narratives to join our media business team. The role is a cross over between consumer insights, digital media expertise, and problem-solving to deliver impactful integrated brand strategies across digital & retail platforms.

Key Responsibilities :

  • Use tools like TGI, GWI to uncover consumer & category insights.
  • Partner with integrated planning team to enable projects such as media optimization models seeded back into consumer data, platform & landscape learnings
  • Strong conceptual understanding of digital media planning principles to enable Integrated Planning Team with inputs
  • Owning end to end quarterly business review presentations
  • Data crunching business data and plan levers accordingly for optimizing media basis consumer, geography & trends
  • Decode briefs with client, simplify problem statements, and craft compelling client presentations & narratives.
  • Collaborate across teams and partners for data, insights, and execution alignment.

Skills & Experience :

  • 6-8 years in media strategy, digital planning, or integrated brand strategy.
  • Tools : TGI, GWI, Similar Web, Meta Ads Manager, Google Keywords, etc
  • Proficiency in Excel & PowerPoint .
  • Excellent communication & stakeholder management skills.
  • Consumer-first mindset with ability to turn data into strategic recommendations.

    • Interested candidates please share your resume to bhagirathi.moghveera@publicisgroupe.com

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    Director Of Strategy • Republic Of India, IN

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