Digital Media Planning Lead

Meta, Pinterest, Snapchat, LinkedIn

• Support CDC in Recommendation of optimal account structure based upon

performance and reporting needs (CDC)

Responsibilities :

• Providing tactical planning support, including supporting in issuing vendor Request

for Proposals (RFPs) and sharing POV & recommendation on vendor

evaluation / selection, 1st & 3rd party targeting, creative asset strategy, bid

optimization strategy, and inventory sources / platforms.

Strategic direction will be set by Crossmedia.

(in-platform build and QA of approved Paid Social campaigns)

• Supporting client in generating conversion tags & remarketing pixel integration, then

QA’ing once these are placed on-site by clients.

• Daily pacing and optimization, such as budget flighting, bid optimizations, inventory

& targeting optimization, partner flighting, and inventory / placement optimization,

etc.

• Routine QA to ensure accuracy of in-market campaigns
• Analysis and campaign insights for weekly, monthly, and quarterly reporting

deliverables (cadence to vary based on marketing campaign)

• Slight support of external communications (i.E. email delivery of basic tasks, such as

confirming campaign delivery, requesting vendor support tickets, etc.)

Required skills :

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

6. Pinterest knowledge is must for this profile