Therapy Lead - Emerging Markets

International Marketing – Emerging Markets

Therapy Lead :  Cardiometabolic / Neuropsychiatry / Onco-Biosimilar / Gastro-pain / Anti-infective

Location : Hyderabad, Corporate Office

• Developing brand plans / strategies for the product range – including short term (Quarterly / Annual) and co-orchestrate long term (Strategic) planning
• Stakeholder management – internal cross functional teams and external agencies to cohesively deliver on marketing objectives and drive sales.
• Innovation development – responsible to evaluate new product opportunities (pipeline) to expand and grow business.
• Market penetration strategy along with market research and gathering competitor insights from consumers / Healthcare Practioners to support Brand Strategies and track Brand equity.
• Interaction with KOLs in assigned countries
• Implementing marketing plans for target pool of audience
• Product Branding- Contribute to growth of existing brands and launch new products successfully.
• Brand plan review and implementation
• Promo material development
• Strategy design for new products launch
• Manage A&P & drive efficiency for Marketing programs / activities- Conduct customized marketing activities to yield more business from new customers, to brick wall / sustain existing business and contribute to future growth.
• Handling product Promotions and Managing conferences, meetings, scientific symposia, CMEs.
• Market research (IMS)- Conduct market analysis for competitor brands and utilize insights for Brand growth.
• Field visit to selected countries to understand the key challenges and to provide robust plan

Desired qualifications

Desired experience

At least 10+ years of experience in Pharmaceutical Industry, out of which more than 7-8 years in marketing.

International marketing experience, focused on brand building, new launches is desirable (not mandatory)

Marketing Experience in handling  Cardiometabolic / Neuropsychiatry / Onco-Biosimilar / Gastro-pain / Anti-infective  range of products

Knowledge and Skills

Technical Knowledge / Skills

Skills Required

emerging markets, Pharmacy, Product Launch, Brand Management, biopharmaceutics