We are looking for an experienced Therapy Lead OTC to oversee the decision-making process for new products, including conceptualization, prioritization, and successful market launches.
Roles & Responsibilities
- Identifying gaps in the product portfolio, analyzing international trends, and proposing new product ideas based on unmet needs.
- Conducting risk versus benefit analysis and finalizing the prioritization of new products in consultation with the vertical head.
- Reviewing go-to-market strategies, validating launch plans, and overseeing successful implementation.
- Planning sales and budgeting of existing products, setting growth goals, and monitoring market potential.
- Formulating brand strategies for existing products, monitoring execution, and suggesting corrective actions.
- Maintaining customer relationships, refining strategies based on feedback, especially from Key Opinion Leaders (KOLs).
- Initiating strategic activities to enhance brand presence and implementing initiatives through agencies.
- Leading and developing a team through goal setting, performance appraisals, mentorship, training, and development.
Qualifications
Educational Qualification
MBA with a graduate degree in a science stream.
Minimum Work Experience
9-10 years of experience in the Indian Pharmaceutical Industry and experience of launching at least one new product.
Skills & Attributes Technical Skills
In-depth understanding of the Indian Pharmaceutical Industry.Understanding of diseases, therapy, and relevant therapeutic areas.Financial management skills.Scientific knowledge of the product.Ability to analyze market data, clinical trial results, and sales performance.Behavioral Skills
Proactive and visionary mindset.Strong networking skills.Effective people management abilities.Adaptability and change management skills.Strategic orientation and decision-making capabilities.Creative and ability to draw insights.Skills Required
Market Analysis, Product Launch, Brand Strategy, Team Leadership, Financial Management