Job description :
- Developing brand plans / growth plan for the therapy range for EM Markets
- Product Strategy- Plan growth levers for existing brands and the launch of new products successfully.
- Review of brand plan and implementation of tactical initiatives of country teams
- Communication strategy and promo material development for the assigned brands
- Identify and nurture mega brands and growth initiatives
- Marketing programs / activities- Plan global / international marketing programs to build awareness as well as update on the recent development of therapies
- Handling product Promotions and managing conferences, meetings, scientific symposia, and CMEs.
- Market research (IMS)- Conduct market analysis for competitor brands and utilize insights for Brand growth.
- Field visit to selected countries to understand the key challenges, gain insights, and identify initiatives to drive growth
- Closely work with cross-functional teams - regulatory, portfolio, country marketing / sales teams on product ideation, launch plan preparation, and Go-to-market plan for a therapy
Skills Required
Market Research, product strategy , Mis, Communication