Sales Development Representative

Sales Development Representative (Outbound)

Location : Hyderabad (Onsite)

Region Coverage :

Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)

Experience :

1–4 years (B2B SaaS outbound)

The Role

We're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.

This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.

What You'll Do

Prospecting & List Building :

Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).

Cold Calling :

Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.

Cold Emailing :

Write concise and localized cold emails. Manage multi-touch sequences and continuously A / B test subject lines and openers to improve response rates.

Sequencing & Cadences :

Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).

Initial Qualification :

Conduct a quick discovery call (BANT / CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.

Meeting Setting :

Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.

CRM Hygiene :

Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.

Market Feedback :

Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.

Compliance :

Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.

Key Performance Indicators (KPIs)

Dials :

60–90 per day, with 60–90 minutes of talk time per day.

Emails :

50–100 per day (personalized steps within sequences).

First Meetings Booked :

35–50 per month.

SAOs (Sales-Accepted Opportunities) :

15–25 per month.

No-Show Rate :

≤ 15% (with confirmation and reminders).

CRM Hygiene :

100% of activities and notes logged within 24 hours.

Requirements

Must-Haves :

1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll, or workforce management is a plus.

A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.

Excellent written and spoken English with a clear and neutral phone presence.

Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo / Outreach / HubSpot).

A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.

Nice-to-Haves :

Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.

Familiarity with intent / data tools (Lusha), cloud phone systems / dialers, and local-call routing.

Awareness of SEA privacy / DNC / PDPA norms and basic email deliverability best practices.

Traits We Value

High Activity, Quality First :

The ability to maintain high activity while focusing on quality messaging and qualification.

Coachable & Resilient :

A desire to learn, an ability to handle rejection, and the curiosity to test new talk tracks.

Process Discipline :

Strong organizational skills for managing your calendar, notes, and next steps.

Cultural Respect :

An understanding of and respect for cultural nuances across Southeast Asia.

Tools You'll Use

CRM : Zoho

Sequencing : Apollo / Lemlist

Social Prospecting :

LinkedIn Sales Navigator

Telephony : A cloud dialer