D2C Head
ConfidentialMumbai, India9 days ago
Job descriptionBachelor's degree in Business, Commerce, Marketing, E-Commerce, or related field; MBA or Master's is a plus. 5-8+ years of experience in e-commerce / D2C roles, with at least some years in leadership or senior roles. Proven track record of managing budgets, forecasting spend, and delivering against financial targets. Proficient with e-commerce platforms (Shopify, Magento or similar), analytics tools, A / B testing, conversion optimization. Strong analytical skills, able to drive decisions using data. Excellent stakeholder management, communication, and ability to work cross-functionally. GMV growth of D2C site Improvement in conversion rates & Average Order Value (AOV) Retention / repeat purchase rate Budget adherence & ROI from site investments Reduction in site drop-offs, bounce rates, cart abandonment Customer experience metrics (site speed, complaints, reviews) Inventory availability & fulfillment efficiency Team performance & alignment with business goals
Role Summary
You will lead our direct-to-consumer website performance, focusing on revenue, profitability, customer experience, retention, and brand growth. This is a senior strategic and hands-on role, where you'll not only define and execute growth strategies but also drive innovation to continuously improve sales performance and business outcomes.
Key Responsibilities
- Own site performance : traffic, conversion rate, site speed, UX (mobile and desktop), navigation
- Merchandising & content : product pages, catalog management, visuals, banners, product descriptions, SEO
- Plan & execute promotions, sales & new product launches
- Analyze data & metrics (GMV, AOV, bounce rates, cart abandonment, retention, repeat purchases) and suggest improvements
- Manage budget : forecast site investments, spend on campaigns, tools, tech; ensure ROI on site improvements
- Retention & CRM : manage email, SMS, loyalty, reviews, win-back campaigns
- Inventory & fulfillment coordination to avoid stockouts and ensure timely delivery
- Cross-functional collaboration : marketing, creative / design, tech, operations and supply chain
- Leadership : mentor & manage team, set KPIs, manage performance
- Monitor competitive landscape, trends & innovations; stay ahead of competition
Experience & Qualifications
Success Metrics / KPIs
Skills Required
Magento, Shopify, conversion optimization
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Head D2c • Mumbai, India
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