Growth Officer

Industry

Wellness and Fitness Services

Employment Type

Full-time

Location : Delhi NCR preferred

Department : Sales – B2C

Experience : 7-9 years in B2C sales (preferably in wellness, healthcare, or premium services)

Reports To : Head of B2C Growth / Founding Team

Compensation : Fixed + Performance Based Incentives

About Niwi.ai

At Niwi, we don’t just sell diet plans, we transform lives. Founded by a clinical nutritionist with over 30 years of experience, Niwi combines habit-first science, deep empathy, and personalized nutrition to help Indian women reclaim their confidence, energy, and joy.

We cater to high-intent urban Indian women aged 30–60, offering premium, clinical-grade nutrition programs designed for sustainable results, no starvation, no fad diets. Niwi is a premium Indian nutrition company focused on women’s hormonal health, backed by 35 plus years of clinical expertise. We help Indian women rebuild confidence and reclaim their health through personalised nutrition, Indian food, and structured lifestyle care.

We are looking for a driven Growth Officer who can take full ownership of digital growth, performance, sales processes, and partnerships.

Role Overview

The Growth Officer will be responsible for driving Niwi’s growth engine end-to-end : from digital acquisition and funnel automation to channel partnerships, sales team leadership, CRM and integrations, affiliate programmes and KPI setting. This is a hands-on leadership role where strategy and execution blend.

The successful candidate will build and lead the growth team, optimise processes, set and manage KPIs and work closely with marketing, sales, product and operations to scale rapidly.

This role combines strategy, execution, and team leadership. You will run performance marketing, design automated WhatsApp workflows, build revenue focused funnels, manage sales teams, and expand Niwi through channel and affiliate partnerships. Your KPIs will focus on lowering CAC, increasing conversions, and scaling monthly revenue.

Key Responsibilities

1) Digital Marketing Leadership

• Plan and execute digital marketing strategies across Meta, Google, SEO, and email.
• Improve funnel performance, landing pages, ad creatives, and lead nurture flows.
• Track and optimize CAC, ROAS, CPL, and conversion rates.

2) WhatsApp Automation and CRM Ownership

3) Funnel Building and Conversion Optimization

4) Partnerships and Collaborations

5) Sales Leadership

6) Marketing Team Management

7) Data, Reporting, and Strategy

What We’re Looking For

Must-Haves

Good-to-Have

What You’ll Get

Please Note : Do read this job description carefully before applying. Any candidate who applies without understanding it, may not be considered favourably.