The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
- Plan and execute marketing and sales strategies to achieve business targets.
- Develop and implement initiatives to increase market reach and customer acquisition.
- Lead, train, and manage the marketing and telecalling teams.
- Set performance goals and ensure team motivation and productivity.
- Generate quality leads through various channels.
- Ensure effective follow-up and maximize lead conversion rates.
- Oversee digital marketing activities, online campaigns, and promotional events.
- Manage social media, SEO / SEM, email marketing, and online advertising efforts.
- Monitor marketing and sales performance metrics.
- Analyze results, identify areas for improvement, and prepare periodic reports.
- Coordinate with management to align marketing activities with business goals.
- Collaborate with other departments to ensure smooth execution of strategies.
Qualifications
Bachelor's degree in marketing or related field1-5 year of relevant experienceStrong analytical, communication, time-management and creativity skillsStrong ability to focus on customer / market and take initiative Experience with social media