Subject Matter Expert - Data Analytics

Key Responsibilities :

• Strong hands on knowledge of marketing analytics and marketing frameworks.
• Hands on tools like Google Analytics, Adobe Analytics.
• Conduct deep-dive analyses to identify performance trends, diagnose drivers, and uncover opportunities for process or strategy optimization.
• Frame and test data-driven hypotheses, define KPIs and metrics to assess outcomes.
• Collaborate with stakeholders across business, product, and marketing teams to define analytics requirements and translate them into structured analysis
• Proficient in visualization using Tableau, PowerBI with hands on SQL.
• Lead regular and ad-hoc reporting and insight generation to support business-as-usual (BAU) activities.
• Provide actionable recommendations based on data trends, statistical analyses, and visualizations.
• Support design of experimentation frameworks and testing methodologies (e.g., A / B testing, pre-post analysis).
• Document analytical approaches and ensure consistency and accuracy in data interpretation.

Required Skills and Experience :

Education :

B.E, B.Tech, BCA, MCA or Similar qualification in Computer Science.

(ref : hirist.tech)