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Brand Marketing & Marketplace

Brand Marketing & Marketplace

ConfidentialGurugram, Gurgaon / Gurugram, India
9 days ago
Job description

We're looking for a Senior Leader who can shape the future of Aqualens (Contact Lenses) as the category leader globally, while also scaling Lenskart Eyewear (Frames & Sunglasses) 10X across marketplaces and quick commerce.

This is not your ordinary marketing role. It's for someone who wants to create brands that consumers truly trust, love, and connect with - and can balance long-term brand-building with strong performance marketing across platforms like Amazon, Flipkart, Blinkit, and more.

What you'll own :

  • The entire brand journey for Aqualens — from narrative to trial to loyalty and advocacy.
  • Category creation and market leadership for Aqualens in the contact lenses space.
  • 10X growth for Lenskart Eyewear across online marketplaces and quick commerce platforms.
  • Full-funnel marketing , encompassing performance, content, CRM, influencer, and ATL initiatives.

Key Responsibilities :

  • Develop / oversee the brand strategy and positioning for Aqualens and Lenskart Eyewear
  • Drive brand awareness, consideration, loyalty, and equity through innovative campaigns across media - from digital, social, influencer, to ATL
  • Spearhead Go-to-Market plans for new product launches and expansion initiatives
  • Manage full-funnel marketing campaigns, optimizing for both performance and long-term loyalty
  • Establish and track marketing health metrics, market share, and customer retention to gauge the impact of initiatives
  • Collaborate cross-functionally
  • Mentor and grow a team of passionate marketers, fostering a culture of creativity, collaboration, and data-informed decision-making
  • Qualifications :

  • 7+ years of marketing experience, with a strong track record in brand-building and growing consumer brands
  • Collaborative and strong interpersonal skills; able to align stakeholders toward a shared objective.
  • Experience of working in high-energy, entrepreneurial environments -D2C, retail, or e-commerce is a strong plus
  • Skills Required

    Performance Marketing, Brand Strategy, Crm

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    Brand Marketing • Gurugram, Gurgaon / Gurugram, India

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