Senior Social Media Strategist

About Mad Influence

Mad Influence is a leading creator-first marketing company delivering Social Media Management, Influencer & Celebrity Marketing, Content Production, Media Buying, and Brand Strategy for India's top brands. We build culture-shaping campaigns that drive measurable business impact.

The Role

We're hiring a Senior Social Media Strategist who can own end-to-end brand growth on social—from insight to idea to execution to scale. No hand-holding. You've shipped bold social campaigns, grown brand handles, run performance ads, and integrated influencer marketing into the mix. You'll lead strategy, orchestrate execution, and be accountable for outcomes.

What You'll Do

• Lead strategy : Turn business goals into platform-specific social strategies (Instagram, YouTube, X, LinkedIn, Snapchat, etc.) with clear POVs on content formats, frequency, creator mix, and paid support.
• Concept & campaigns : Invent out-of-the-box, thumb-stopping ideas (series, stunts, collabs, UGC challenges) and turn them into executable campaign plans with timelines, storyboards, scripts, and shot-lists.
• Full-funnel execution : Drive calendars, content production, publishing, community management, and real-time optimization.
• Influencer marketing : Build creator shortlists, negotiate / brief creators, align deliverables, and integrate creator outputs into paid and organic plans.
• Paid media : Plan and run ads across Meta / Instagram, YouTube, Google, and LinkedIn; manage budgets, audiences, creatives, A / B tests; optimize for ROAS / CAC / CPV / Reach goals.
• Analytics & growth : Set KPIs, instrument tracking (UTMs, GA4), build dashboards, and translate insights into weekly / Monthly performance improvements.
• Client leadership : Present strategies and post-mortems, align stakeholders, and mentor internal executors (design, video, community, media buying).
• Process & quality : Build playbooks, QA checklists, and best practices that improve speed and output quality across accounts.

Nice-to-Haves

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Skills Required

Content Production, Canva, paid media , Brand Strategy, Analytics, community management, Figma, Process Quality, Media Buying, influencer marketing, Social Media Management