Content Specialist

The Content Manager will be responsible for developing, executing, and managing a comprehensive content strategy that aligns with our brand, demand generation goals, and customer journey. This role requires a mix of creativity, strategic thinking, and analytical skills to produce content that engages, educates, and converts.

Key Responsibilities

• Content Strategy & Planning
• Develop and implement a content calendar aligned with marketing campaigns, SEO strategy, and product launches.
• Define content themes and messaging frameworks for brand positioning.
• Content Creation & Management
• Oversee the creation of blogs, whitepapers, case studies, infographics, videos, podcasts, and webinars.
• Write and edit high-quality, SEO-optimized content tailored for target audiences.
• Manage external writers, freelancers, and agencies to scale content production.
• SEO & Distribution
• Collaborate with the SEO team to ensure all content drives organic traffic and search visibility.
• Distribute content across owned, earned, and paid channels (website, social media, email, PR).
• Performance Tracking & Optimization
• Monitor content performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
• Optimize existing content for conversions, engagement, and lead generation.
• Cross-Functional Collaboration
• Work with Product Marketing, Sales, and Customer Success to produce enablement content.
• Align with design and multimedia teams for creative storytelling.

Requirements