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Lead Digital UX Content Specialist [T500-19687]

Lead Digital UX Content Specialist [T500-19687]

ConfidentialBengaluru / Bangalore, India
8 days ago
Job description

About Delta Tech Hub :

Delta Air Lines (NYSE : DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.

Responsibilities :

Strategic Content Design & Implementation :

  • Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Delta's brand standards.
  • Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences.

Content Experimentation & Optimization :

  • Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance.
  • Drive experimentation and optimization strategies for core landing pages across retailing needs.
  • Design System Advocacy :

  • Influence and champion the development of new design system components to support inspirational content and enhance customer journeys.
  • Ensure content strategies are scalable and aligned with future UX system evolution.
  • Microsite Ownership :

  • Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution.
  • Governance & Alignment :

  • Align content strategies with Delta's UX content governance frameworks and systems.
  • Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration).
  • WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS) :

  • Possess a bachelor's degree in communications , Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing.
  • 3–6 years of experience in content strategy, UX writing, or digital content creation.
  • Proven experience working on cross-functional teams (design, product, engineering, marketing).
  • Experience with user-centered design and content testing methodologies.
  • Strong understanding of UX principles, information architecture, and content design.
  • Tag Management : Familiarity with tag management systems to implement tracking without dev support.
  • Familiarity with SEO best practices for content / site builds to drive visits and conversion
  • Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems and Content Management systems ( Adobe Experience Manager AEM)
  • Strong communication skills, ability to provide feedback and share new recommendations with stakeholders
  • Ability to translate complex ideas into clear, user-friendly content and excellent writing and editing skills tailored for digital experiences
  • Comfortable working in agile environments and managing multiple projects.
  • Understanding of user research and testing methodologies
  • Basic knowledge of web development technologies such as HTML, CSS, and JavaScript
  • Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles
  • Consistently prioritizes safety and security of self, others, and personal data.
  • Embraces diverse people, thinking, and styles
  • WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS) :

  • Strong cross functional collaboration
  • Solid foundation in all aspects of digital content design
  • Previous retail, airline, or e-commerce design experience
  • Knowledge in Adobe MarTech tools
  • Strong knowledge in HTML, CSS, and Javascript
  • Show more

    Show less

    Skills Required

    content management systems , Css, Html, Content Strategy, digital content creation , Figma, Javascript, Content Design, Information Architecture

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