Junior Digital Market

Job Description

We are seeking an experienced Account-Based Marketing (ABM) Manager to drive targeted marketing initiatives across SMB and Enterprise healthcare segments. The ideal candidate will be a strategic thinker with a strong command of full-funnel ABM execution, lead generation, and data-driven growth in SaaS environments.

Key Responsibilities

• Proven Expertise in ABM :
• Execute end-to-end Account-Based Marketing strategies tailored for SMB and Enterprise healthcare clients across multiple verticals.
• Sales Channel Expansion & Lead Generation :
• Identify and develop new sales channels to enhance lead generation through outbound, inbound, and partnership initiatives.
• Campaign & Outreach Execution :
• Plan and manage full-funnel campaigns across email, social, paid, and event-based channels. Leverage personalization, cold outreach, and multi-step campaign sequencing to boost engagement.
• Data-Driven Decision Making :
• Track and analyze key performance metrics (CTR, CPL, CAC, LTV, conversion rates, pipeline velocity) to optimize campaign effectiveness and align marketing KPIs with business goals.
• Lead Funnel Management :
• Implement and refine lead scoring models, nurture MQLs to SQLs, and collaborate with SDRs and Account Executives to ensure a healthy and converting sales pipeline.
• Customer Expansion & Upsell Strategy :
• Identify opportunities within existing accounts to drive cross-sell and upsell motions, supporting customer retention and revenue growth.
• Market & Competitive Research :
• Conduct in-depth market and competitor analysis to guide go-to-market (GTM) strategy, segmentation, and positioning.
• P&L Ownership & Business Acumen :
• Take ownership of P&L for a specific vertical, product, or region, ensuring marketing initiatives contribute to EBITDA and sustainable business growth.
• Industry Experience :
• Leverage prior experience in Healthcare IT and SaaS to navigate regulatory, clinical, and payer-provider environments effectively.
• Cross-Functional Leadership :
• Collaborate closely with product, sales, customer success, and executive teams to translate marketing strategy into measurable revenue impact.