Senior Manager - Channel Marketing - BFSI
SkillventoryGurugram, India10 days ago
Job descriptionDesign and implement campaigns to enhance sales productivity and improve advisor / banker engagement across distribution channels. Manage marketing communication approvals, coordinate filings, and ensure all collaterals and campaigns adhere to IRDAI guidelines. Lead the creation of marketing collaterals, sales aids, digital assets, and other materials supporting business-as-usual requirements. Manage creative agencies, production vendors, and ensure timely, cost-effective, and high-quality output. Collaborate with Sales, Product, Compliance, and Operations teams to align marketing efforts with business priorities and growth plans. Deliver campaigns with measurable outcomes, ensuring timely execution and effective reporting of marketing impact. Strong experience in channel marketing, trade marketing, or sales enablement in BFSI / Insurance sector. Hands-on experience in creative briefing, collateral development, and agency coordination. Understanding of IRDAI regulatory requirements for marketing communication. Excellent project management and stakeholder management skills. Attention to detail, strong follow-through, and ability to manage multiple deliverables under tight timelines. MBA preferred. Candidates from Life Insurance, General Insurance, or BFSI organizations with prior experience in distribution / channel marketing. Exposure to bancassurance, agency, or partner marketing preferred. 91 7489933146 (WhatsApp)
Description : Skillventory is mandated to hire a dynamic professional for a Trade Marketing / Channel Marketing Manager role with a Leading Insurance Company.
Job Title : Deputy Manager / Manager - Trade Marketing / Channel Marketing
Location : Gurgaon
Experience : 3+ Years
Budget : 1017 LPA
Primary Role The Channel Marketing Manager will be responsible for conceptualizing and executing marketing initiatives that directly enable sales and distribution teams across business channels.
- Offline Marketing, BTL activities The role demands strong execution capability, creative development oversight, and cross-functional coordination to deliver impactful campaigns and marketing collaterals while ensuring full compliance with IRDAI regulations.
Key Roles & Enablement Campaigns :
Regulatory Filings (IRDAI) :
Creative Development & BAU Marketing Support :
Agency & Vendor Management :
Stakeholder Management :
Campaign Execution & Performance Tracking :
Key Skills & Competencies :
Educational Bachelors degree in Marketing, Business Administration, or a related field (mandatory).
Ideal Background :
Apply Now : Ravi Kumar Sharma
(ref : iimjobs.com)
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Senior Marketing Manager • Gurugram, India
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